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isPartOf:"Journal of retailing and consumer services"
~subject:"Retail trade"
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Search: subject_exact:"Computer-assisted marketing"
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Retail trade
Computer-assisted marketing
10
IT-gestütztes Marketing
10
Einzelhandel
7
Beziehungsmarketing
6
Relationship marketing
6
Data Mining
4
Data mining
4
Customer satisfaction
3
Kundenzufriedenheit
3
Consumer behaviour
2
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Bayes-Statistik
1
Bayesian inference
1
Business analytics
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Corporate insurance
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Customer agility
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Customer analytics capability
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Customer segmentation
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Data-driven culture
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Data-driven retailing
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E-commerce
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Einzelhandelspreis
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Electronic Commerce
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Insurance marketing
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Market research
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Market turbulence
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Marketing analytics use
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Marketing management
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Marketingmanagement
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Maximum likelihood estimation
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Multivariate Analyse
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Online retailing
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Online-Handel
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Outside-in marketing
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Griva, Anastasia
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Journal of retailing and consumer services
Harvard business review : HBR
2
Harvard business review on retailing and merchandising
2
Journal of business logistics : JBL
2
Retailing in the 21st century : current and future trends
2
Advanced technologies management for retailing : frameworks and cases
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
European journal of marketing : EJM
1
GDI-Schriften
1
GDI-Schriften / Gottlieb-Duttweiler-Institut
1
Gabler Edition Wissenschaft : Marketing und neue Institutionenökonomik
1
Handbuch Kundenbindungsmanagement
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business intelligence research : IJBIR ; an official publication of the Information Resources Management Association
1
NRI quarterly
1
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
1
Working papers / Bureau of Economics, Federal Trade Commission
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ECONIS (ZBW)
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1
"I can get no e-satisfaction" : what analytics say? : evidence using satisfaction data from e-commerce
Griva, Anastasia
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209709
Saved in:
2
Revisiting customer analytics capability for data-driven retailing
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012389996
Saved in:
3
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
4
A Bayesian multivariate Poisson regression model of cross-category store brand purchasing behavior
Wang, Hui-ming
;
Kalwani, Manohar U.
;
Akçura, Tolga
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003584761
Saved in:
5
Flexible estimation of price response functions using retail scanner data
Steiner, Winfried J.
;
Brezger, Andreas
;
Belitz, Christane
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 383-393
Persistent link: https://www.econbiz.de/10003584773
Saved in:
6
A scalable algorithm for the market basket analysis
Cavique, Luís
- In:
Journal of retailing and consumer services
14
(
2007
)
6
,
pp. 400-407
Persistent link: https://www.econbiz.de/10003584780
Saved in:
7
Special issue: Data mining applications in retailing and consumer services
Cardoso, Margarida
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003584792
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