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~person:"Nelson, Michelle R."
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Nelson, Michelle R.
Castronova, Edward
21
Ward, Michael R.
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Claussen, Jörg
10
Storz, Cornelia
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9
Sreejesh, S.
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Teipen, Christina
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Bell, Mark W.
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Engelstätter, Benjamin
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Reijmersdal, Eva A. van
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Argentesi, Elena
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Breuer, Markus
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Buccirossi, Paolo
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Ciari, Lorenzo
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Duso, Tomaso
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Dwivedi, Yogesh Kumar
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Dwyer, Brendan
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Dürsch, Peter
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Harviainen, J. Tuomas
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Hernandez, Monica D.
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Oechssler, Joerg
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Pavenkov, Oleg
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Waiguny, Martin K. J.
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Buijzen, Moniek
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Cauberghe, Verolien
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour : an international research review
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing communications
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1
The interplay of persuasion inference and flow experience in an entertaining food advergame
Ham, Chang-Dae
;
Yoon, Gunwoo
;
Nelson, Michelle R.
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
3
,
pp. 239-250
Persistent link: https://www.econbiz.de/10011508790
Saved in:
2
The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames : the role of media context and presence
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10010479067
Saved in:
3
How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Marko, Bernhard
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
Saved in:
4
Entertainment matters! : the relationship between challenge and persuasiveness of an advergame for children
Waiguny, Martin K. J.
;
Nelson, Michelle R.
;
Terlutter, Ralf
- In:
Journal of marketing communications
18
(
2012
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10009508025
Saved in:
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