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~subject:"Bio-Lebensmittel"
~subject:"Brand management"
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Bio-Lebensmittel
Brand management
Confectionery
104
Süßwaren
103
Consumer behaviour
18
Konsumentenverhalten
18
Deutschland
17
Germany
17
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13
Internationaler Markt
13
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8
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Cocoa market
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Fairer Handel
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Kakao
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Lebensmitteleinzelhandel
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Theory
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Cocoa farming
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Barrientos, Stephanie
1
Dass, Mayukh
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Dens, Nathalie
1
Didier, Tagbata
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1
Henseleit, Meike
1
Kumar, Piyush
1
Lucie, Sirieix
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Niemann, Kerstin
1
Oloko, Shamsey
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Fair trade : the challenges of transforming globalization
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of consumer studies
1
The journal of brand management : an international journal
1
Unternehmerische Landwirtschaft zwischen Marktanforderungen und gesellschaftlichen Erwartungen : 51. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September
1
Wissenschaftliche Beiträge aus dem Tectum Verlag / Reihe Wirtschaftswissenschaften
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ECONIS (ZBW)
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1
Der Markt für Bio-Schokolade : eine ökonomische Analyse
Golder, Sandra
-
2011
Persistent link: https://www.econbiz.de/10009515635
Saved in:
2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
3
Die Nachfrage nach Fair-Trade-Produkten in Deutschland : eine empirische Untersuchung unter Berücksichtigung von Präferenzen für Bio-Produkte
Henseleit, Meike
- In:
Unternehmerische Landwirtschaft zwischen …
,
(pp. 137-149)
.
2012
Persistent link: https://www.econbiz.de/10009625964
Saved in:
4
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
Saved in:
5
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
6
Measuring consumer's willingness to pay for organic and Fair Trade products
Didier, Tagbata
;
Lucie, Sirieix
- In:
International journal of consumer studies
32
(
2008
)
5
,
pp. 479-490
Persistent link: https://www.econbiz.de/10003764602
Saved in:
7
Die Akzeptanz von Bio-Produkten : eine Conjoint-Analyse
Seidenspinner, Annett
;
Niemann, Kerstin
-
2008
Persistent link: https://www.econbiz.de/10014009960
Saved in:
8
Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie
;
Smith, Sally
- In:
Fair trade : the challenges of transforming globalization
,
(pp. 103-122)
.
2007
Persistent link: https://www.econbiz.de/10003495800
Saved in:
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