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~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"International journal of contemporary hospitality management"
~subject:"Viral marketing"
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Viral marketing
Confidence
28
Vertrauen
28
Consumer behaviour
17
Konsumentenverhalten
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Trust
9
Beziehungsmarketing
7
Hotel industry
7
Hotellerie
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Relationship marketing
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Dienstleistungsqualität
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Internet marketing
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Online-Marketing
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Aufsatz in Zeitschrift
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Chang, Chun-Ming
1
Chen, Guofu
1
Deng, Qian
1
Fu, Tianyu
1
Ha, Hong Youl
1
Huang, Songshan
1
Li, Chi-Hua
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Li, Mimi
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Li, Shuhao
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Liu, Min
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Liu, Zhiqiang
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Pan, Huifeng
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Qu, Hua
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Shen, Han
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International journal of contemporary hospitality management
Journal of business research : JBR
10
Journal of retailing and consumer services
9
International journal of hospitality management
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
Asia Pacific journal of marketing and logistics
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing communications
4
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
International journal of services technology and management
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of hospitality marketing & management
3
Journal of marketing research
3
Psychology & marketing
3
The international review of retail, distribution and consumer research
3
Tourism review : the official journal of the AIEST
3
Corporate communications : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
Journal for global business advancement : JGBA
2
Journal of electronic commerce in organizations : JECO
2
Journal of international consumer marketing
2
Journal of management information systems : JMIS
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Pakistan journal of commerce and social sciences
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
The journal of services marketing
2
Tourism management perspectives : TMP
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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ECONIS (ZBW)
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1
Impact of green marketing on peer-to-peer accommodation platform users' repurchase intention and positive word-of-mouth : mediation of trust and consumer identification
Huang, Songshan
;
Qu, Hua
;
Wang, Xuequn
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 691-712
Persistent link: https://www.econbiz.de/10014483762
Saved in:
2
Examining tour guide humor as a driver of tourists' positive word of mouth : a comprehensive mediation model
Fu, Tianyu
;
Li, Shuhao
;
Xu, Jie
;
Liu, Min
;
Chen, Guofu
- In:
International journal of contemporary hospitality management
35
(
2023
)
5
,
pp. 1824-1843
Persistent link: https://www.econbiz.de/10014280896
Saved in:
3
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
4
Sharing information now vs later : the effect of temporal contiguity cue and power on consumer response toward online reviews
Wu, Luorong
;
Shen, Han
;
Li, Mimi
;
Deng, Qian
- In:
International journal of contemporary hospitality management
29
(
2017
)
2
,
pp. 648-668
Persistent link: https://www.econbiz.de/10011687632
Saved in:
5
The influence of trust and perceived playfulness on the relationship commitment of hospitality online social network-moderating effects of gender
Li, Chi-Hua
;
Chang, Chun-Ming
- In:
International journal of contemporary hospitality management
28
(
2016
)
5
,
pp. 924-944
Persistent link: https://www.econbiz.de/10011584042
Saved in:
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