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person:"Helm, Roland"
~person:"Toubia, Olivier"
~subject:"Experiment"
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Search: subject_exact:"Conjoint-Analyse"
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Helm, Roland
Toubia, Olivier
Goos, Peter
9
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Journal of marketing research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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The more you ask, the less you get : when additional questions hurt external validity
Li, Ye
;
Krefeld-Schwalb, Antonia
;
Wall, Daniel G.
; …
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 963-982
Persistent link: https://www.econbiz.de/10013389274
Saved in:
2
Measuring consumer preferences using conjoint poker
Toubia, Olivier
;
Jong, Martijn G. de
;
Stieger, Daniel
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 138-156
Persistent link: https://www.econbiz.de/10009511624
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