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~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
~isPartOf:"International journal of sports marketing & sponsorship"
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7
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7
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4
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3
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2
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Arbeitspapier / HHL, Leipzig Graduate School of Management
International journal of sports marketing & sponsorship
Journal of business research : JBR
27
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
International journal of advertising : the quarterly review of marketing communications
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Psychology & marketing
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
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Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
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Information systems research : ISR
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Neo-simulation and gaming toward active learning
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Application of gaming in new media marketing
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ERIM report series research in management
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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1
The impacts of social needs and game playing type on esports consumers' positive eWOM sharing : applying the FIRO theory
Ock, Deokkyung
;
Hwang, Yongjin
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 967-984
Persistent link: https://www.econbiz.de/10014430859
Saved in:
2
Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
Saved in:
3
Doping as a barrier in universal acceptance of esports
Gupta, Dishant
;
Sharma, Harsh
;
Gupta, Manali
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 645-664
Persistent link: https://www.econbiz.de/10013370432
Saved in:
4
Netizens' behavior towards a blockchain-based esports framework : a TPB and machine learning integrated approach
Yadav, Jitendra
;
Misra, Madhvendra
;
Rana, Nripendra P.
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 665-683
Persistent link: https://www.econbiz.de/10013370438
Saved in:
5
Female spectators as customers at National Football League games
Harrison, C. Keith
;
Bukstein, Scott
;
McPherson Botts, Ginny
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 172-200
Persistent link: https://www.econbiz.de/10011578742
Saved in:
6
User behaviour in Second Life : an empirical study analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10009666325
Saved in:
7
User behavior in second life : an empirical analysis and its implications for marketing practice
Jung, Kathrin
;
Kirchgeorg, Manfred
-
2007
Persistent link: https://www.econbiz.de/10013420398
Saved in:
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