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~person:"Berger, Jonah"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
31
Konsumentenverhalten
31
Viral marketing
9
Virales Marketing
9
Brand image
7
Markenimage
7
Personality psychology
7
Persönlichkeitspsychologie
7
Communication
6
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6
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4
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4
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4
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word of mouth
4
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31
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Berger, Jonah
Han, Heesup
119
Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
101
Phau, Ian
101
Huber, Frank
89
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Herrmann, Andreas
81
Bauer, Hans H.
80
Gierl, Heribert
79
Khare, Arpita
78
Wiedmann, Klaus-Peter
78
Sheth, Jagdish N.
77
Usman, Osly
76
Grewal, Dhruv
70
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
65
Wansink, Brian
63
Stavins, Joanna
62
Bruwer, Johan
61
Paul, Justin
61
Jang, Soocheong
57
Verhoef, Peter C.
56
Walsh, Gianfranco
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Thøgersen, John
55
Pelsmacker, Patrick de
54
Rajagopal
54
Chintagunta, Pradeep K.
53
Warlop, Luk
53
Diamantopoulos, Adamantios
51
Hollebeek, Linda D.
51
Rock, Bram de
51
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Working papers / Wharton School, University of Pennsylvania / Marketing
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of marketing research : JMR
4
MSI reports : working paper series
2
Consumer psychology in a social media world
1
Consumer psychology review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
31
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1
Consumer insights from text analysis
Packard, Grant
;
Moore, Sarah G.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 615-620
Persistent link: https://www.econbiz.de/10014370521
Saved in:
2
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
3
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
4
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
5
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
6
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
7
Trickle-Round signals : when low status is mixed with high
Bellezza, Silvia
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
1
,
pp. 100-127
Persistent link: https://www.econbiz.de/10012234356
Saved in:
8
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
9
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
10
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
Saved in:
11
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
Saved in:
12
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376777
Saved in:
13
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
14
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
15
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
16
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
17
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
18
Contagious : why things catch on
Berger, Jonah
-
2013
Persistent link: https://www.econbiz.de/10009720454
Saved in:
19
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
20
The influence of product variety on brand perception and choice
Berger, Jonah
(
contributor
);
Draganska, Michaela
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342481
Saved in:
21
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
Saved in:
22
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
23
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
Saved in:
24
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
25
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
26
Food, sex and the hunger for distinction
Berger, Jonah
;
Shiv, Baba
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
4
,
pp. 464-472
Persistent link: https://www.econbiz.de/10009384867
Saved in:
27
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
28
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
29
Subtle signals of inconspicuous consumption
Berger, Jonah
;
Ward, Morgan
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
Saved in:
30
Variety, vice, and virtue : how assortment size influences option choice
Sela, Aner
;
Berger, Jonah
;
Liu, Wendy
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 941-951
Persistent link: https://www.econbiz.de/10003861937
Saved in:
31
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
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