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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"The journal of consumer marketing"
~person:"Byun, Kyung-Ah"
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Consumer behaviour
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1
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Byun, Kyung-Ah
Canavari, Maurizio
5
Lysonski, Steven
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Chan, Kara
4
Durvasula, Srinivas
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Birch, Dawn
3
Chrysochou, Polymeros
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Cui, Geng
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Guzman, Francisco
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Mad Nasir Shamsudin
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Craton, Lincoln G.
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Dass, Mayukh
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Journal of international food & agribusiness marketing : JIFAM
The journal of consumer marketing
Journal of business research : JBR
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
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ECONIS (ZBW)
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An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah
;
Dass, Mayukh
;
Kumar, Piyush
;
Kim, Junghwan
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
Saved in:
2
An investigation of the effects of product recalls on brand commitment and purchase intention
Byun, Kyung-Ah
;
Dass, Mayukh
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10010530037
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