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~subject:"Kundenanalyse"
~subject:"Online retailing"
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Kundenanalyse
Online retailing
Electrical goods trade
71
Elektrohandel
71
Deutschland
24
Germany
23
USA
11
United States
11
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
7
E-commerce
7
Electronic Commerce
7
Relationship marketing
7
Einzelhandel
6
Retail trade
6
Competitive strategy
5
Großhandel
5
Wettbewerbsstrategie
5
Wholesale trade
5
Branchenentwicklung
4
Customer analysis
4
Distribution channel
4
Elektrogroßhandel
4
Marketing management
4
Marketingmanagement
4
Preismanagement
4
Pricing strategy
4
Sector development
4
Theorie
4
Theory
4
Vertriebsweg
4
Computer industry
3
Computerindustrie
3
Electronic waste
3
Elektronikschrott
3
Empirical method
3
Empirische Methode
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Erfolgsfaktor
3
Lieferkette
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Silberer, Günter
4
Steinmann, Sascha
4
Mau, Gunnar
2
Ellison, Sara Fisher
1
Fritz, Wolfgang
1
Kerner, Manfred
1
Könnecke, Stefan
1
Möller, Claudia
1
Ow, Terence T.
1
Snyder, Christopher M.
1
Wood, Charles A.
1
Zhang, Hongkai
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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
3
Electronic commerce research and applications
1
European retail research
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
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1
Costs of managerial attention and activity as a source of sticky prices : structural estimates from an online market
Ellison, Sara Fisher
;
Snyder, Christopher M.
;
Zhang, Hongkai
-
2018
Persistent link: https://www.econbiz.de/10011882152
Saved in:
2
Which online channel is right? : online auction channel choice for personal computers in the presence of demand decay
Ow, Terence T.
;
Wood, Charles A.
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 203-213
Persistent link: https://www.econbiz.de/10009561680
Saved in:
3
Clustering customer contact sequences : results of a customer survey in retailing
Steinmann, Sascha
;
Silberer, Günter
- In:
European retail research
24
(
2010
)
1
,
pp. 97-120
Persistent link: https://www.econbiz.de/10008759805
Saved in:
4
Kundenkenntnis im Elektronikfachhandel
Steinmann, Sascha
;
Möller, Claudia
;
Silberer, Günter
- In:
Kundenkenntnis im Handel : Ausprägungen, Herkunft und …
,
(pp. 79-126)
.
2009
Persistent link: https://www.econbiz.de/10003862361
Saved in:
5
Contacts between retailers and customers as a basis for customer segmentation in electronic retail
Silberer, Günter
;
Steinmann, Sascha
;
Mau, Gunnar
- In:
Kundenkenntnis im Handel : Ausprägungen, Herkunft und …
,
(pp. 127-149)
.
2009
Persistent link: https://www.econbiz.de/10003862363
Saved in:
6
Kundenkontaktsequenzen in der Handelsforschung : Ergebnisse einer Studie im Elektronikfachhandel
Silberer, Günter
;
Steinmann, Sascha
;
Mau, Gunnar
- In:
Kundenkenntnis im Handel : Ausprägungen, Herkunft und …
,
(pp. 151-172)
.
2009
Persistent link: https://www.econbiz.de/10003862364
Saved in:
7
Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
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