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~subject:"Innovation"
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Search: subject_exact:"Consumer goods industry"
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Innovation
Konsumgüterindustrie
974
Consumer goods industry
829
Deutschland
182
Germany
163
Theorie
136
Theory
136
Consumer behaviour
107
Konsumentenverhalten
107
Lieferantenmanagement
97
Supplier relationship management
97
Konsumgüterhandel
82
Consumer goods
78
Konsumgüter
78
Brand management
75
Markenführung
75
Lieferkette
73
Supply chain
73
USA
73
Consumer goods marketing
68
Konsumgütermarketing
68
United States
68
Marketingmanagement
67
Einzelhandel
66
Marketing
64
Marketing management
63
Retail trade
57
Consumer products distribution
56
Indien
48
India
47
Multinationales Unternehmen
47
Markenartikel
44
Transnational corporation
42
Brand
41
Innovationsmanagement
40
Innovation management
39
Beziehungsmarketing
37
Internationales Marketing
37
Relationship marketing
37
Unternehmenskooperation
37
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6
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German
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Clayton, Tony
3
Turner, Graham
3
Bünstorf, Guido
2
Conrad, Klaus
2
Francis, Mark
2
Hines, Peter
2
Baumgarten, Antje
1
Beinert, Markus
1
Berg, Maxine
1
Binuyo, Adekunle Oluwole
1
Binuyo, Babatunde Oloyede
1
Bodenstein, Gerhard
1
Brem, Alexander
1
Bressoud, Etienne
1
Busacca, Bruno
1
Chiang, Wen-chuan
1
Christensen, L.B.
1
Cillo, Paola
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Derqui, Belén
1
Desai, Anoop
1
Dorrington, Peter
1
Eimermacher, Günter
1
Ekpe, Hillary
1
Elsner, Robert
1
Fantapié Altobelli, Claudia
1
Fayos, Teresa
1
Ferrari, Josiane
1
Geis, Gerold
1
Geisler, Silvia
1
Gierl, Heribert
1
Gigengack, Ludger
1
Gordon, Jonathon
1
Hajipour, Ebrahim
1
Herstatt, Cornelius
1
Hosseini, Seyed Hasan
1
Koo, Hannah
1
Koo, L. C.
1
Krebs, Juliane
1
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Institut Sociologii <Minsk>
1
Universität Mannheim / Institut für Volkswirtschaft und Statistik
1
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International journal of innovation management
3
From knowledge management to strategic competence : measuring technological, market and organisational innovation
2
Beiträge zur angewandten Wirtschaftsforschung
1
Change, transformation, and development : with 61 tables
1
Digitales Neuland : warum Deutschlands Manager jetzt Revolutionäre werden
1
Discussion papers / Institut für Volkswirtschaftslehre und Statistik ; Department of Economics, Universität Mannheim
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European journal of innovation management
1
European journal of marketing : EJM
1
From family firms to corporate capitalism : essays in business and industrial history in honour of Peter Mathias
1
From knowledge management to strategic competence : assessing technological, market and organisational innovation
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU)
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
International journal of business information systems : IJBIS
1
International journal of managerial and financial accounting
1
International journal of product development : IJPD
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising research
1
Journal of business research : JBR
1
Nota di lavoro / Fondazione ENI Enrico Mattei / Fondazione ENI Enrico Mattei
1
Nota di lavoro / Fondazione Eni Enrico Mattei
1
Papers on economics & evolution
1
Problems and perspectives in management : PPM ; international research journal
1
Research in world economy
1
Schriften zum innovativen Marketing
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Strategic market creation : a new perspective on marketing and innovation management
1
The innovation handbook : how to develop, manage and protect your most profitable ideas
1
The journal of product & brand management
1
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ECONIS (ZBW)
41
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1
The virtuous cycle of trust : unveiling clues to successful innovation in the Fast Moving Consumer Goods industry
Derqui, Belén
;
Fayos, Teresa
;
Occhiocupo, Nicoletta
- In:
European journal of innovation management
25
(
2022
)
6
,
pp. 1036-1056
Persistent link: https://www.econbiz.de/10014231258
Saved in:
2
The effect of price promotions on impulse buying : the mediating role of service innovation in fast moving consumer goods
Hosseini, Seyed Hasan
;
Zadeh, Fatemeh Haghverdi
; …
- In:
International journal of business information systems : …
33
(
2020
)
3
,
pp. 320-336
Persistent link: https://www.econbiz.de/10012199305
Saved in:
3
Exploring how consumer goods companies innovate in the digital age : the role of big data analytics companies
Mariani, Marcello M.
;
Wamba, Samuel Fosso
- In:
Journal of business research : JBR
121
(
2020
),
pp. 338-352
Persistent link: https://www.econbiz.de/10012417351
Saved in:
4
Innovative strategies and firm growth : evidence from selected fast moving consumer goods firms in Lagos state, Nigeria
Binuyo, Adekunle Oluwole
;
Ekpe, Hillary
;
Binuyo, …
- In:
Problems and perspectives in management : PPM ; …
17
(
2019
)
2
,
pp. 313-322
Persistent link: https://www.econbiz.de/10012122527
Saved in:
5
Intensity of sales turnover and promotional expenditure and the likelihood of new product success : configurational matrix of fast moving consumer goods (FMCG)
Trihatmoko, R. Agus
- In:
Research in world economy
10
(
2019
)
3
,
pp. 320-328
Persistent link: https://www.econbiz.de/10012233701
Saved in:
6
Make-or-buy decisions on technology-intensive products : insights from the consumer goods industry
Brem, Alexander
;
Elsner, Robert
- In:
International journal of innovation management
22
(
2018
)
6
,
pp. 1850046-1-17
Persistent link: https://www.econbiz.de/10011919977
Saved in:
7
New product success in the consumer packaged goods industry : a shopper marketing approach
Lamey, Lien
;
Deleersnyder, Barbara
;
Steenkamp, …
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 432-452
Persistent link: https://www.econbiz.de/10011943234
Saved in:
8
Aus Konsumgüterunternehmen werden Real Time Enterprises
Rørsted, Kasper
- In:
Digitales Neuland : warum Deutschlands Manager jetzt …
,
(pp. 103-112)
.
2015
Persistent link: https://www.econbiz.de/10011405743
Saved in:
9
Conceptualising the management of packaging within new product development : a grounded investigation in the UK fast moving consumer goods industry
Simms, Chris
;
Trott, Paul
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2009-2032
Persistent link: https://www.econbiz.de/10010461817
Saved in:
10
Testing FMCG innovations : experimental real store versus virtual
Bressoud, Etienne
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 286-292
Persistent link: https://www.econbiz.de/10009788455
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