//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sinitsyn, Maxim"
~person:"Leeflang, Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
14
Verkaufsförderung
14
Preismanagement
8
Pricing strategy
8
Consumer behaviour
4
Konsumentenverhalten
4
Low-cost strategy
4
Niedrigpreisstrategie
4
Advertising effects
3
Preiswettbewerb
3
Price competition
3
Price promotions
3
Theorie
3
Theory
3
Werbewirkung
3
Arzneimittel
2
Category Management
2
Category management
2
Marketing management
2
Marketingmanagement
2
Mixed strategies
2
Oligopol
2
Oligopoly
2
Pharmaceutical industry
2
Pharmaceuticals
2
Pharmaindustrie
2
price promotions
2
Advertising
1
Bibliometrics
1
Bibliometrie
1
Consumer purchase behaviour
1
Consumer welfare
1
Decomposition method
1
Dekompositionsverfahren
1
Demand
1
Einzelhandel
1
Einzelhandelspreis
1
Emerging economies
1
Emerging markets
1
Fast moving consumer goods
1
more ...
less ...
Online availability
All
Undetermined
5
Free
1
Type of publication
All
Article
13
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
Language
All
English
14
Author
All
Sinitsyn, Maxim
Leeflang, Peter
Gedenk, Karen
13
Usman, Osly
12
Neslin, Scott A.
10
Görtz, Gunnar
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Kind, Hans Jarle
8
Bauer, Hans H.
7
Breugelmans, Els
7
Foros, Øystein
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Rajagopal
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Gázquez-Abad, Juan Carlos
6
Heerde, Harald J. van
6
Mayzlin, Dina
6
Mullin, Roddy
6
Natter, Martin
6
Villas-Boas, Sofia
6
Xia, Lan
6
Zettelmeyer, Florian
6
Aydinli, Aylin
5
Chevalier, Judith A.
5
Chugan, Pawan K.
5
Dave, Dhaval
5
Dover, Yaniv
5
Fam, Kim Shyan
5
Grewal, Dhruv
5
Gómez, Miguel I.
5
Klapper, Daniel
5
Lambrecht, Anja
5
more ...
less ...
Published in...
All
International journal of industrial organization
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Applied economics
1
European journal of marketing : EJM
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economics & management strategy : JEMS
1
Journal of the Academy of Marketing Science
1
Quantitative marketing and economics : QME
1
Report / Marketing Science Institute
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
Showing
1
-
14
of
14
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
Saved in:
2
Price leadership with promotions
Sinitsyn, Maxim
- In:
International journal of industrial organization
82
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271942
Saved in:
3
Evaluating horizontal mergers in the presence of price promotions
Sinitsyn, Maxim
- In:
Quantitative marketing and economics : QME
18
(
2020
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10012230256
Saved in:
4
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
5
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
6
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
7
Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.
;
Osinga, Ernst C.
;
Ruiz Conde, Enar
; …
- In:
Innovation and marketing in the pharmaceutical industry …
,
(pp. 591-628)
.
2014
Persistent link: https://www.econbiz.de/10010353471
Saved in:
8
Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.
;
Leeflang, Peter
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
Saved in:
9
Price promotions in emerging markets
Mathur, Sameer
;
Sinitsyn, Maxim
- In:
International journal of industrial organization
31
(
2013
)
5
,
pp. 404-416
Persistent link: https://www.econbiz.de/10010247680
Saved in:
10
Cross-category demand effects of price promotions
Leeflang, Peter
;
Parreño-Selva, Josefa
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 572-586
Persistent link: https://www.econbiz.de/10009566394
Saved in:
11
Coordination of price promotions in complementary categories
Sinitsyn, Maxim
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2076-2094
Persistent link: https://www.econbiz.de/10009679741
Saved in:
12
Price promotions in asymmetric duopolies with heterogeneous consumers
Sinitsyn, Maxim
- In:
Management science : journal of the Institute for …
54
(
2008
)
12
,
pp. 2081-2087
Persistent link: https://www.econbiz.de/10003798160
Saved in:
13
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
Saved in:
14
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->