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content analysis
12
Bibliometrics
9
Bibliometrie
9
Advertising effects
6
Marketing management
6
Marketingmanagement
6
Werbewirkung
6
Consumer behaviour
5
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communication
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Arzneimittel
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Mundel, Juan
2
Ahn, Hongmin
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Arkoudas, Alessandra
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Bellio, Elena
1
Biraghi, Silvia
1
Blanc, Simone
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Borra, Danielle
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Bread, Fred
1
Buccoliero, Luca
1
Burkhalter, Janée
1
Chan, Fong Yee
1
Clare, Carl J.
1
Crestini, Giulia
1
Dens, Nathalie
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Ennew, Christine T.
1
Fowler, Kendra
1
Gambetti, Rossella Chiara
1
Good, Megan C.
1
Heath, Maria Teresa
1
Huhmann, Bruce A.
1
Koronaki, Eirini
1
Kyrousi, Antigone G.
1
López, Manuela
1
López-López, Inés
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Massaglia, Stefano
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Merlino, Valentina Maria
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Nieves-Pizarro, Yadira
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Palazón, Mariola
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Paucar Caceres, Alberto
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Pelsmacker, Patrick de
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Journal of marketing communications
Journal of business research : JBR
298
Technological forecasting & social change : an international journal
218
Research policy : policy, management and economic studies of science, technology and innovation
202
International journal of production research
134
Journal of business ethics : JOBE
126
International journal of management reviews : IJMR
114
Journal of management : JOM
112
NBER working paper series
111
Cogent business & management
95
Industrial marketing management : the international journal for industrial and high-tech firms
91
International journal of production economics
87
Working paper / National Bureau of Economic Research, Inc.
85
NBER Working Paper
84
International journal of contemporary hospitality management
79
Discussion paper series / IZA
77
International journal of hospitality management
72
Management review quarterly
72
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
71
Organizational research methods : ORM
70
Working paper
68
International journal of consumer studies
66
The journal of technology transfer
64
Tourism management : research, policies, practice
64
The journal of economic perspectives : EP ; a journal of the American Economic Association
62
Administrative Sciences : open access journal
61
Annals / The Academy of Management
59
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
59
Journal of business economics : JBE
58
European management journal
55
CESifo working papers
54
Die Betriebswirtschaft : DBW
54
Total quality management & business excellence
54
International business review : the official journal of the European International Business Academy
53
Tourism management perspectives : TMP
53
Management research review
52
Technology analysis & strategic management
52
Journal of knowledge management
51
Business strategy and the environment
50
Human resource management review
49
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
48
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ECONIS (ZBW)
18
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1
Web content analysis of beekeeping website companies : communication and marketing strategies in the Italian context
Sparacino, Antonina
;
Merlino, Valentina Maria
;
Borra, …
- In:
Journal of marketing communications
30
(
2024
)
6
,
pp. 717-738
Persistent link: https://www.econbiz.de/10015052735
Saved in:
2
The customer journey : a proposal of indicators to evaluate integration and customer orientation
Palazón, Mariola
;
López, Manuela
;
Sicilia, María
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 528-559
Persistent link: https://www.econbiz.de/10013371046
Saved in:
3
Marketing communication in luxury research : a framework-based literature review and research agenda
Kyrousi, Antigone G.
;
Koronaki, Eirini
;
Zotou, Athina Y.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 560-589
Persistent link: https://www.econbiz.de/10013371047
Saved in:
4
Twitter and politics : evidence from the US presidential elections 2016
Buccoliero, Luca
;
Bellio, Elena
;
Crestini, Giulia
; …
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 88-114
Persistent link: https://www.econbiz.de/10012203390
Saved in:
5
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
6
Advertising in times of war : themes in Argentine print advertising during the Malvinas/Falklands War
Mundel, Juan
;
Nieves-Pizarro, Yadira
- In:
Journal of marketing communications
25
(
2019
)
2
,
pp. 158-179
Persistent link: https://www.econbiz.de/10012203277
Saved in:
7
Content analysis of the empirical research on IMC from 2000 to 2015
S̆erić, Maja
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 647-685
Persistent link: https://www.econbiz.de/10011927546
Saved in:
8
Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
Saved in:
9
Luxury brand advertising in Argentina : changes following import restrictions
Ahn, Hongmin
;
Mundel, Juan
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10011852966
Saved in:
10
Why should I believe this? : deciphering the qualities of a credible online customer review
Clare, Carl J.
;
Wright, Gillian
;
Sandiford, Peter
; …
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 823-842
Persistent link: https://www.econbiz.de/10011976102
Saved in:
11
Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
Saved in:
12
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
13
Professionals' view of comparative advertising and the scholarly research literature : a review and synthesis
Bread, Fred
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 271-283
Persistent link: https://www.econbiz.de/10011613164
Saved in:
14
A content analysis of male roles in television advertising : do traditional roles still hold?
Fowler, Kendra
;
Thomas, Veronica
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 356-371
Persistent link: https://www.econbiz.de/10011487798
Saved in:
15
Corporate branding : where are we? ; a systematic communication-based inquiry
Biraghi, Silvia
;
Gambetti, Rossella Chiara
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011405889
Saved in:
16
Advertising to the beat : an analysis of brand placements in hip-hop music videos
Burkhalter, Janée
;
Thornton, Corliss G.
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 366-382
Persistent link: https://www.econbiz.de/10010423014
Saved in:
17
Investigating the role of enduring and situational involvement with the program context on advertising effectiveness
Tsiotsou, Rodoula H.
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 114-135
Persistent link: https://www.econbiz.de/10009723420
Saved in:
18
Self-gift giving : understanding consumers and exploring brand messages
Heath, Maria Teresa
;
Tynan, Caroline
;
Ennew, Christine T.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10009008490
Saved in:
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