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subject:"Corporate social responsibility"
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Corporate social responsibility
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63
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63
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29
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18
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18
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Brand management in emerging markets : theories and practice
1
Communicating corporate social responsibility : perspectives and practice
1
Foundations of corporate heritage
1
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
1
New perspectives on critical marketing and consumer society
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Positive design and appreciative construction : from sustainable development to sustainable value
1
Reputation Management
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Sustainable Marketing Management : Grundlagen und Cases
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Brand purpose and ‘woke’ branding campaigns
McColl, Julie
;
Ritch, Elaine L.
;
Hamilton, Jennifer
- In:
New perspectives on critical marketing and consumer society
,
(pp. 145-154)
.
2021
Persistent link: https://www.econbiz.de/10012498227
Saved in:
2
Corporate social responsibility and corporate brand building in Africa's emerging markets
Meru, Abel Kinoti
;
Kinoti, Mary Wanjiru
- In:
Marketing Communications and Brand Development in …
,
(pp. 211-231)
.
2022
Persistent link: https://www.econbiz.de/10013280199
Saved in:
3
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
4
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
5
Brand heritage and CSR credentials : a discourse analysis of M&S reports
Gill, Deviraj
;
Broderick, Anne
- In:
Communicating corporate social responsibility : …
,
(pp. 179-199)
.
2014
Persistent link: https://www.econbiz.de/10010346535
Saved in:
6
Best Practices der CSR-Markenführung und -kommunikation
Baumgarth, Carsten
;
Binckebanck, Lars
- In:
Sustainable Marketing Management : Grundlagen und Cases
,
(pp. 175-203)
.
2014
Persistent link: https://www.econbiz.de/10010476277
Saved in:
7
Corporate branding and corporate reputation : divided by a shared purpose?
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Reputation Management
,
(pp. 59-73)
.
2011
Persistent link: https://www.econbiz.de/10009271992
Saved in:
8
Designing a positive image : corporate branding and social responsibility
Hatch, Mary Jo
;
Mirvis, Philip H.
- In:
Positive design and appreciative construction : from …
,
(pp. 35-55)
.
2010
Persistent link: https://www.econbiz.de/10008779160
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