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subject:"Internal branding"
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Search: subject_exact:"Corporate branding"
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Internal branding
Brand architecture
501
Markenarchitektur
501
Brand management
389
Markenführung
388
Corporate reputation
218
Firmenimage
218
Markenimage
108
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107
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101
Markenartikel
99
Corporate culture
97
Unternehmenskultur
97
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84
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84
Corporate Social Responsibility
66
Marketing management
65
Marketingmanagement
65
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64
Corporate branding
63
Öffentlichkeitsarbeit
53
Public relations
52
Markenpolitik
41
corporate branding
34
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31
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28
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28
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26
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26
Marketing
26
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26
Cultural heritage
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Corporate brand
22
United Kingdom
21
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20
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19
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19
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19
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19
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Anisimova, Tatiana
1
Balmer, John M.T.
1
Bang, Nguyen
1
Baumgarth, Carsten
1
Boukis, Achilleas
1
Chang, Aihwa
1
Chiang, Hsu-hsin
1
Chun, Rosa
1
Davies, Gary
1
González del Valle Brena, Almudena
1
Han, Tzu-shian
1
Hesse, Andreas
1
Kaminakis, Kostas
1
Khanyapuss Punjaisri
1
Lee, Sang Bong
1
Lindgreen, Adam
1
Mavondo, Felix T.
1
Melewar, T. C.
1
Papastathopoulos, Avraam
1
Powell, Shaun M.
1
Rodríguez-Cánovas, Belén
1
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1
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European journal of marketing : EJM
3
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate reputation review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
How a corporate influencer co-creates brand meaning : the case of Pawel Dillinger from Deutsche Telekom
Hesse, Andreas
;
Schmidt, Holger J.
;
Baumgarth, Carsten
- In:
Corporate reputation review
24
(
2021
)
4
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012666292
Saved in:
3
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
4
Journal of Brand Management : year end review 2020
Powell, Shaun M.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 623-628
Persistent link: https://www.econbiz.de/10012304009
Saved in:
5
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
6
Corporate branding : an employee perspective
Stuart, Helen
;
Rodríguez-Cánovas, Belén
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 86-115)
.
2013
Persistent link: https://www.econbiz.de/10009781998
Saved in:
7
Managing the brand from within
González del Valle Brena, Almudena
- In:
Contemporary perspectives on corporate marketing : …
,
(pp. 43-51)
.
2013
Persistent link: https://www.econbiz.de/10009782160
Saved in:
8
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
9
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
10
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
11
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
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