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Public Relations : ein Handbuch
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Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
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The global public relations handbook : theory, research, and practice
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
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Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
17
The Routledge handbook of strategic communication
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The practice of public relations
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
15
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
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Culture and public relations : links and implications
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Krisen-PR : Krisen erkennen, meistern und vorbeugen - ein Handbuch von Profis für Profis
14
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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The moral compass of public relations
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HR-PR : Personalarbeit und Public Relations ; erfolgreiche Strategien und Praxisbeispiele
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Sport public relations and communication
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The global foundations of public relations : humanism, China and the West
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Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
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Communicating corporate social responsibility : perspectives and practice
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Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
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Public relations metrics : research and evaluation
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ECONIS (ZBW)
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1
The role of the public interest in shaping corporate reporting : challenges for accounting research
Giner Inchausti, Begoña
;
Mora, Araceli
- In:
Research handbook on financial accounting
,
(pp. 233–250)
.
2024
Persistent link: https://www.econbiz.de/10014475716
Saved in:
2
Reputation research at a crossroads
Zavyalova, Anastasiya
- In:
Organization theory meets strategy
,
(pp. 171-188)
.
2024
Persistent link: https://www.econbiz.de/10014457417
Saved in:
3
Public relations origins and evolution : a global perspective
Rodríguez-Salcedo, Natalia
;
Watson, Tom
-
2021
Persistent link: https://www.econbiz.de/10012504664
Saved in:
4
Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul
;
Zeler, Ileana
;
Camilleri, Mark Anthony
- In:
Strategic corporate communication in the digital age
,
(pp. 33-51)
.
2021
Persistent link: https://www.econbiz.de/10012491070
Saved in:
5
Using the balanced scorecard for strategic communication and performance management
Oliveira, Cidália
;
Martins, Adelaide
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 73-88)
.
2021
Persistent link: https://www.econbiz.de/10012491204
Saved in:
6
Small and medium sized enterprises' engagement with social media for corporate communication
Oni, Oluwasola
- In:
Strategic corporate communication in the digital age
,
(pp. 217-234)
.
2021
Persistent link: https://www.econbiz.de/10012491719
Saved in:
7
Storytelling for the faceless : a tool for communicating sustainability and circular economy in the public sector
Pozzetto, Elisabetta
;
Colurcio, Maria
;
Vianelli, Donata
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 410-431)
.
2023
Persistent link: https://www.econbiz.de/10014414282
Saved in:
8
Werbung und PR im digitalen Zeitalter : gesellschaftliche Entwicklungen, kommunikative Implikationen, theoretische und empirische Forschungsansätze
Grove Ditlevsen, Marianne
;
Nielsen, Martin
;
Pedersen, …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 3-26)
.
2023
Persistent link: https://www.econbiz.de/10014435241
Saved in:
9
Technologie als Anstoß oder Antwort? : Konvergenz von Marketing, Öffentlichkeitsarbeit und PR im Spiegel von Newsroom-Konzepten und KI-Lösungen
Banholzer, Volker Markus
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 29-56)
.
2023
Persistent link: https://www.econbiz.de/10014435248
Saved in:
10
Berufsbild und Digitalisierung. : Dreiländerstudie zum professionellen Selbstverständnis der Pressesprecherinnen und -sprecher
Pietzcker, Dominik
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 57-72)
.
2023
Persistent link: https://www.econbiz.de/10014435250
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11
Wissenschaftskommunikation und -PR im digitalen Zeitalter : Möglichkeiten sozialer Netzwerke für Forschende
Lindner-Dehghan Manchadi, Yasmin
;
Hohoff, Christoph
; …
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10014435257
Saved in:
12
News in der digitalen Verbandskommunikation : digitalisierte Public Affairs des dänischen Nerzzüchter:innenverbandes
Nielsen, Martin
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 123-151)
.
2023
Persistent link: https://www.econbiz.de/10014435261
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13
Die Viralität von Werbung als PR-Instrument : Gleichzeitigkeit funktional und fragmental differenzierter Stakeholderkonstellationen als Herausforderung für die Unternehmenskommunik...
Banholzer, Volker Markus
;
Siebert, Michael A.
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 383-401)
.
2023
Persistent link: https://www.econbiz.de/10014435299
Saved in:
14
Social cognitive psychology of corporate reputation : the content of communication and its impact on the society
Chmiel, Michal
- In:
Wirkungsmechanismen im Reputationsmanagement : Die …
,
(pp. 67-82)
.
2023
Persistent link: https://www.econbiz.de/10014325822
Saved in:
15
The application of emotions in business communication management for a good reputation
Rostomyan, Anna Maria
- In:
Wirkungsmechanismen im Reputationsmanagement : Die …
,
(pp. 83-94)
.
2023
Persistent link: https://www.econbiz.de/10014325824
Saved in:
16
Regaining legitimacy in an MNC after a socio-ecological crisis : an un(smart) business strategy?
Leite, Emilene
;
Johnstone, Leanne
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 275-302)
.
2023
Persistent link: https://www.econbiz.de/10014447576
Saved in:
17
A review of business model disclosures in integrated reporting
Kapur, Inakshi
;
Tyagi, Pallavi
;
Zaidi, Neha
- In:
Smart analytics, artificial intelligence and …
,
(pp. 1-26)
.
2023
Persistent link: https://www.econbiz.de/10014317801
Saved in:
18
CSR communication on social media as a driver of the non-financial performance of the firm : role of chief executive officers and senior executives in CSR communication : a viewpoi...
Thakur, Shivani
- In:
Corporate Social Responsibility in Difficult Times
,
(pp. 3-17)
.
2023
Persistent link: https://www.econbiz.de/10014318048
Saved in:
19
Staying legitimate in a changing climate : a framework for studying corporate climate change communication
Allam, Muhammad A. F.
- In:
Corporate Social Responsibility in a Dynamic Global …
,
(pp. 65-88)
.
2023
Persistent link: https://www.econbiz.de/10014266244
Saved in:
20
The post-COVID-19 communicator : what makes the professional's head in new times?
Boarini, Margareth
- In:
Perspectives on workplace communication and well-being …
,
(pp. 130-145)
.
2023
Persistent link: https://www.econbiz.de/10014309125
Saved in:
21
Social media adoption in public sector communication : practices, opportunities and challenges in public sector organisations
Ofori, Daniel
;
Appiah-Nimo, Christina
;
Boachie-Mensah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 185-211)
.
2023
Persistent link: https://www.econbiz.de/10014289801
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22
The antecedents of consumer engagement in CSR communication in social media : a study on Omani University students
Alraja, Mansour
;
Hamdoun, Mohamed
- In:
Future advancements for CSR and the sustainable …
,
(pp. 264-292)
.
2022
Persistent link: https://www.econbiz.de/10012648743
Saved in:
23
The humanistic turn
Brown, Robert E.
;
St. John, Burton, III
;
Hou, Jenny Zhengye
- In:
The global foundations of public relations : humanism, …
,
(pp. 1-6)
.
2022
Persistent link: https://www.econbiz.de/10012651458
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24
The Western rationales for public relations : the engineering of human interactions
St. John, Burton, III
- In:
The global foundations of public relations : humanism, …
,
(pp. 7-23)
.
2022
Persistent link: https://www.econbiz.de/10012651472
Saved in:
25
Ancient Chinese roots
Li, Mingsheng
- In:
The global foundations of public relations : humanism, …
,
(pp. 24-47)
.
2022
Persistent link: https://www.econbiz.de/10012651554
Saved in:
26
History and legitimacy in the West : public relations aesthetics from Hippocrates to Luis Buñuel
Xifra, Jordi
;
Jiménez, Maurici
- In:
The global foundations of public relations : humanism, …
,
(pp. 48-62)
.
2022
Persistent link: https://www.econbiz.de/10012651555
Saved in:
27
The trajectory of practices and values of public relations in China : the ascent of a humanistic turn within Chinese public relations
Hou, Jenny Zhengye
- In:
The global foundations of public relations : humanism, …
,
(pp. 63-79)
.
2022
Persistent link: https://www.econbiz.de/10012651556
Saved in:
28
Turning to humanism : merchants, guilds, and managed public communication in Medieval Europe and Middle Period China
Moore, Simon
- In:
The global foundations of public relations : humanism, …
,
(pp. 80-94)
.
2022
Persistent link: https://www.econbiz.de/10012651557
Saved in:
29
Toward a new dawn of public relations : with charity toward all
Tilson, Donn James
- In:
The global foundations of public relations : humanism, …
,
(pp. 95-115)
.
2022
Persistent link: https://www.econbiz.de/10012651558
Saved in:
30
Crisis communication in China
Lyu, Joanne Chen
;
Huang, Peiyi
- In:
The global foundations of public relations : humanism, …
,
(pp. 116-129)
.
2022
Persistent link: https://www.econbiz.de/10012651559
Saved in:
31
Crisis communication and humanism in Nigeria : challenges and opportunities
George, Amiso M.
- In:
The global foundations of public relations : humanism, …
,
(pp. 130-144)
.
2022
Persistent link: https://www.econbiz.de/10012651560
Saved in:
32
Public relations and the performance of everything
Fawkes, Johanna
- In:
The global foundations of public relations : humanism, …
,
(pp. 145-161)
.
2022
Persistent link: https://www.econbiz.de/10012651561
Saved in:
33
Humanistic turn : a new home for public diplomacy?
Sevin, Efe
- In:
The global foundations of public relations : humanism, …
,
(pp. 162-181)
.
2022
Persistent link: https://www.econbiz.de/10012651562
Saved in:
34
A humanistic turn of place branding in public relations : from marketing to a social science and sustainability perspective
Chan, Chung-Shing
- In:
The global foundations of public relations : humanism, …
,
(pp. 182-199)
.
2022
Persistent link: https://www.econbiz.de/10012651567
Saved in:
35
A new model of humanistic PR : the social business
Low, Robin
(
interviewee
)
- In:
The global foundations of public relations : humanism, …
,
(pp. 200-208)
.
2022
Persistent link: https://www.econbiz.de/10012651568
Saved in:
36
The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia
- In:
Media and change management : creating a path for new …
,
(pp. 211-229)
.
2022
Persistent link: https://www.econbiz.de/10013167356
Saved in:
37
Sensemaking as a change agent toward CSR strategy in the media
Trommershausen, Anke
- In:
Media and change management : creating a path for new …
,
(pp. 289-309)
.
2022
Persistent link: https://www.econbiz.de/10013167390
Saved in:
38
Internal communication and culture : a theoretical framework
Müller, Axel
;
Müller, Alena
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 79-92)
.
2022
Persistent link: https://www.econbiz.de/10013461978
Saved in:
39
Public relations in the public sector in Africa
Nzulwa, Joyce
;
Katuse, Paul
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 125-145)
.
2022
Persistent link: https://www.econbiz.de/10013415079
Saved in:
40
Public relations in Africa's public sector : a crisis situational analysis of South Africa and Nigeria
Agu, Emeka
;
Adeola, Ogechi
;
Ibelegbu, Oserere
;
Esho, Ebes
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 147-176)
.
2022
Persistent link: https://www.econbiz.de/10013415083
Saved in:
41
Conclusion: effective public relations and brand communication in Africa's public sector
Adeola, Ogechi
;
Adae, Eric Kwame
;
Twum, Kojo Kakra
; …
- In:
Public Sector Marketing Communications Volume I : …
,
(pp. 227-240)
.
2022
Persistent link: https://www.econbiz.de/10013415098
Saved in:
42
Positioning the Economy of public relations and corporate communications
Bekman, Müge
-
2022
Persistent link: https://www.econbiz.de/10013445702
Saved in:
43
Financial highlights on corporate websites : empirical evidence from Poland
Masztalerz, Marek
- In:
Regulation of Finance and Accounting : 21st and 22nd …
,
(pp. 261-271)
.
2022
Persistent link: https://www.econbiz.de/10013449098
Saved in:
44
The complexity of healthcare communication during a health crisis
Diepenhorst, Joel
;
Harrison, Paul
- In:
Consumption, Production, and Entrepreneurship in the …
,
(pp. 179-204)
.
2022
Persistent link: https://www.econbiz.de/10013274166
Saved in:
45
How companies respond to self-inflicted crises : a comparison between countries, types of crises, and response strategies
Oberhauser, Marc
;
Conrad, Marcus
- In:
International business in times of crisis
,
(pp. 113-130)
.
2022
Persistent link: https://www.econbiz.de/10013274609
Saved in:
46
Between criticism and innovation : beer and public relations in the Weimar Republic
Fabian, Sina
- In:
Reshaping capitalism in Weimar and Nazi Germany
,
(pp. 183-207)
.
2022
Persistent link: https://www.econbiz.de/10013191953
Saved in:
47
Health communication on social media : perceptions and influences
Cardoso, Paulo Ribeiro
;
Fonseca, Manuel José
- In:
Navigating digital communication and challenges for …
,
(pp. 113-129)
.
2022
Persistent link: https://www.econbiz.de/10013192717
Saved in:
48
Beyond the corporate digital newsroom 2.0
Pereira, Sandra Martins
;
Ferreira, Rita Nuñes
- In:
Navigating digital communication and challenges for …
,
(pp. 131-152)
.
2022
Persistent link: https://www.econbiz.de/10013192729
Saved in:
49
Bridging journalists and PR practitioners in a digital context : a good practice case study
Surugiu, Romina
- In:
Navigating digital communication and challenges for …
,
(pp. 153-166)
.
2022
Persistent link: https://www.econbiz.de/10013192747
Saved in:
50
Impact of CSR communication on brand business and social values
Louis, Didier
;
Lombart, Cindy
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 166-172)
.
2022
Persistent link: https://www.econbiz.de/10013281298
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