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~person:"Eberl, Markus"
~person:"Balmer, John M. T."
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Search: subject_exact:"Corporate reputation"
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Corporate reputation
42
Firmenimage
42
Corporate culture
25
Unternehmenskultur
25
Brand architecture
24
Markenarchitektur
24
Brand management
22
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Eberl, Markus
Balmer, John M. T.
Melewar, T. C.
47
Schwaiger, Manfred
29
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
14
Schaarschmidt, Mario
13
Newburry, William
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Swoboda, Bernhard
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Tomczak, Torsten
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Dowling, Grahame R.
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11
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10
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10
Deephouse, David L.
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10
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10
Sarstedt, Marko
10
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9
Hirsch, Peter B.
9
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9
Martin, Graeme
9
Otubanjo, Olutayo
9
Quevedo Puente, Esther de
9
Schultz, Majken
9
Abeysekera, Indra
8
Fombrun, Charles J.
8
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8
Gatzert, Nadine
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The journal of brand management : an international journal
6
European journal of marketing : EJM
5
Corporate communications : an international journal
4
Journal of business research : JBR
3
Foundations of corporate heritage
2
Working paper series / Bradford University School of Management
2
Brand culture
1
California management review
1
Contemplating corporate marketing, identity and communication
1
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Die Betriebswirtschaft : DBW
1
Facets of corporate identity, communication, and reputation
1
Gabler Edition Wissenschaft
1
International studies of management and organization
1
Journal of marketing management : MM
1
Kredit und Kapital
1
Münchener betriebswirtschaftliche Beiträge
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
Risikoforschung und Versicherung : Festschrift für Elmar Helten zum 65. Geburtstag
1
Routledge interpretive marketing research
1
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The journal of product & brand management
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ECONIS (ZBW)
42
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1
Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education : business school insights
Balmer, John M. T.
;
Mahmoud, Rudiana
;
Chen, Weifeng
- In:
Journal of business research : JBR
116
(
2020
),
pp. 628-641
Persistent link: https://www.econbiz.de/10012257664
Saved in:
2
The role of corporate brand image for B2B relationships of logistics service providers in China
Balmer, John M. T.
;
Lin, Zhibin
;
Chen, Weifeng
;
He, Xinming
- In:
Journal of business research : JBR
117
(
2020
),
pp. 850-861
Persistent link: https://www.econbiz.de/10012288105
Saved in:
3
Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
Saved in:
4
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
5
Corporate heritage brands, augmented role identity and customer satisfaction
Balmer, John M. T.
;
Chen, Weifeng
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1510-1521
Persistent link: https://www.econbiz.de/10011755156
Saved in:
6
The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution : commentary
Balmer, John M. T.
;
Yen, Dorothy A.
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10011697787
Saved in:
7
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
8
The corporate brand and strategic direction : senior business school managers' cognitions of corporate brand building and management
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10011482790
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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