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~subject:"Sportorganisation"
~subject:"Team"
~person:"Thrassou, Alkis"
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Thrassou, Alkis
Drayer, Joris
6
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5
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4
Shapiro, Stephen L.
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Shuv-Ami, Avichai
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Simmons, Robert
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Coleman, B. J.
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Winchester, Niven
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Winter, Eyal
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Amanpreet Singh
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Annamalai, Balamurugan
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Aragón-Correa, J. Alberto
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Journal of customer behaviour
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The marketing review
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ECONIS (ZBW)
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Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
3
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
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