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~isPartOf:"Journal of marketing theory and practice"
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Journal of marketing theory and practice
Journal of business research : JBR
154
Industrial marketing management : the international journal for industrial and high-tech firms
75
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
International journal of hospitality management
33
The journal of business & industrial marketing
33
Journal of strategic marketing
31
The service industries journal
31
Journal of marketing management : MM
29
Service business
25
Marketing theory
24
Journal of service research : JSR
23
Public management review
23
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
International journal of technology marketing : IJTMkt
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
21
International journal of technology management : IJTM
21
Journal of marketing
21
The journal of brand management : an international journal
21
Journal of service theory and practice : JSTP
20
Marketing intelligence & planning
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
18
Journal of service research
17
The journal of product & brand management
17
Creativity and innovation management
16
European management journal
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
Revolutionizing innovation : users, communities, and open innovation
16
European journal of marketing
15
International journal of product development : IJPD
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
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ECONIS (ZBW)
9
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1
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
2
Navigating online brand advocacy (OBA) : an exploratory analysis
Wilk, Violetta
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10011884496
Saved in:
3
How social community and social publishing influence new product launch : the case of Twitter during the Playstation 4 and Xbox One launches
Kim, Yuna
;
Chandler, Jennifer D.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 144-157
Persistent link: https://www.econbiz.de/10011884513
Saved in:
4
A multi-valenced perspective on consumer engagement within a social service
Naumann, Kay
;
Bowden, Jana
;
Gabbott, Mark
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10011702481
Saved in:
5
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
6
What you ask changes what I pay : framing effects in pay what you want pricing
Cui, Annie Peng
;
Johnson, Jennifer Wiggins
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 323-339
Persistent link: https://www.econbiz.de/10011771017
Saved in:
7
DART scale development : diagnosing a firm's readiness for strategic value co-creation
Albinsson, Pia A.
;
Perera, B. Yasanthi
;
Sautter, Pookie …
- In:
Journal of marketing theory and practice
24
(
2016
)
1
,
pp. 42-58
Persistent link: https://www.econbiz.de/10011450447
Saved in:
8
A generalized multidimensional scale for measuring customer engagement
Vivek, Shiri D.
;
Beatty, Sharon E.
;
Dalela, Vivek
; …
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 401-420
Persistent link: https://www.econbiz.de/10010510251
Saved in:
9
Enhancing the influence of distal primes on creativity : the role of contextual and personal variables
Bose, Mousumi
;
Folse, Judith Anne Garretson
; …
- In:
Journal of marketing theory and practice
21
(
2013
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10010231865
Saved in:
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