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~subject:"Beziehungsmarketing"
~person:"Vandenbosch, Mark B."
~person:"Gligor, David"
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Beziehungsmarketing
Customer integration
7
Kundenintegration
7
Relationship marketing
7
Consumer behaviour
6
Konsumentenverhalten
6
Internet marketing
4
Online-Marketing
4
Customer engagement
3
Brand image
2
Brand loyalty
2
Brand management
2
Markenführung
2
Markenimage
2
Markentreue
2
Social Web
2
Social web
2
Antecedents
1
Behavioral customer engagement
1
Brand engagement
1
Commitment
1
Customer brand engagement
1
Customer commitment
1
Gender
1
Geschlecht
1
Interactivity
1
Loyalty
1
MRA
1
PROCESS
1
Psychological customer engagement
1
QCA
1
Qualitative Methode
1
Qualitative comparative analysis
1
Qualitative method
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Regression
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Regression analysis
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Regressionsanalyse
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Scale proliferation
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The Johnson-Neyman technique
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Vandenbosch, Mark B.
Gligor, David
Hollebeek, Linda D.
24
Brodie, Roderick J.
12
Conduit, Jodie
11
Reichwald, Ralf
11
Piller, Frank T.
10
Kumar, V.
9
Bruhn, Manfred
8
Jaakkola, Elina
8
Büttgen, Marion
7
Hajli, Nick
7
Malthouse, Edward C.
7
Rahman, Zillur
7
Rather, Raouf Ahmad
7
Busser, James A.
6
Edvardsson, Bo
6
Harrigan, Paul
6
Islam, Jamid Ul
6
Johnson, Lester W.
6
Plewa, Carolin
6
Schaarschmidt, Mario
6
Shulga, Lenna V.
6
Carlson, Jamie
5
Ihl, Christoph
5
Itani, Omar S.
5
Kaufmann, Hans Rüdiger
5
Khan, Imran
5
Le Nguyen Hau
5
Leckie, Civilai
5
Loureiro, Sandra Maria Correia
5
Morgan, Todd
5
Prentice, Catherine
5
Verhoef, Peter C.
5
Żyminkowska, Katarzyna
5
Ahn, Jiseon
4
Alexander, Matthew
4
Beatty, Sharon E.
4
Behnam, Mohsen
4
Bowden, Jana
4
Calder, Bobby J.
4
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Journal of marketing analytics : JMA
2
Customer engagement : contemporary issues and challenges
1
Journal of business research : JBR
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
7
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1
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
2
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
Saved in:
3
Investigating the impact of psychological customer engagement on customer engagement behaviors : the moderating role of customer commitment
Bozkurt, Sıddık
;
Gligor, David
;
Gligor, Nichole
- In:
Journal of marketing analytics : JMA
10
(
2022
)
4
,
pp. 408-424
Persistent link: https://www.econbiz.de/10013463840
Saved in:
4
FsQCA versus regression : The context of customer engagement
Gligor, David
;
Bozkurt, Siddik
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132258
Saved in:
5
Achieving customer engagement with social media : a qualitative comparative analysis approach
Gligor, David
;
Bozkurt, Siddik
;
Russo, Ivan
- In:
Journal of business research : JBR
101
(
2019
),
pp. 59-69
Persistent link: https://www.econbiz.de/10012103211
Saved in:
6
Creating brand engagement on digital, social and mobile media
Malthouse, Edward C.
;
Calder, Bobby J.
;
Vandenbosch, Mark B.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 85-101)
.
2016
Persistent link: https://www.econbiz.de/10011430596
Saved in:
7
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
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