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~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Lieferantenmanagement"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Konsumentenverhalten
Lieferantenmanagement
Customer integration
121
Kundenintegration
121
Innovationsmanagement
36
Innovation management
35
Deutschland
30
Germany
30
Innovation
19
Produktentwicklung
17
New product development
16
Social Web
16
Social web
16
Relationship marketing
14
Betriebliche Wertschöpfung
9
Brand management
9
Markenführung
9
Value creation
9
Open Innovation
7
Dienstleistungsinnovation
6
Dienstleistungsmanagement
6
Erfolgsfaktor
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Open innovation
6
Product design
6
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6
Service innovation
6
Service management
6
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6
USA
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6
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5
Kundenorientierung
5
Local public services
5
London
5
Marketing management
5
Marketingmanagement
5
Software industry
5
Softwareindustrie
5
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5
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5
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Fallstudie
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1,352
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1,352
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187
Book section
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70
Thesis
46
Graue Literatur
42
Non-commercial literature
42
Collection of articles of several authors
36
Sammelwerk
36
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28
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24
Working Paper
24
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21
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1
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Elektronischer Datenträger als Beilage
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Piller, Frank T.
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Reichwald, Ralf
2
Seifert, Sascha
2
Steinhoff, Fee
2
Altinay, Levent
1
Anderson, Alistair R.
1
Baglieri, Enzo
1
Bajde, Domen
1
Bajde, Jernej
1
Borghini, Stefania
1
Breuer, Henning
1
Cook, Scott
1
DeFillippi, Robert
1
Dubois, Anna
1
Fetscherin, Marc
1
Gaddefors, Johan
1
Hjelmgren, Daniel
1
Jüngst, Johannes
1
Kos Koklic, Mateja
1
Kracklauer, Alexander
1
Kracklauer, Alexander H.
1
Lang, Guido
1
Lattemann, Christoph
1
Morrison, Pamela D.
1
Nenonen, Suvi
1
Paiola, Marco
1
Poudel, Surya
1
Prandelli, Emanuela
1
Roser, Thorsten
1
Samson, Alain
1
Sandmeier, Patricia
1
Siltaloppi, Jaakko
1
Tollin, Karin
1
Verona, Gianmario
1
Yi, Youjae
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Strategic market creation : a new perspective on marketing and innovation management
2
Customer relations
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Exploring knowledge-intensive business services : knowledge management strategies
1
Gabler-Lehrbuch
1
HMD : Praxis der Wirtschaftsinformatik
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of quality and service sciences
1
Journal of business market management : jbm
1
Journal of consumer behaviour : an international research review
1
Kommunikation als Erfolgsfaktor im Innovationsmanagement : Strategien im Zeitalter der Open Innovation
1
Lehrbuch
1
Management - Business for professionals
1
Schriftenreihe zu Arbeitswissenschaft und Technologiemanagement
1
Strategy and communication for innovation
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ECONIS (ZBW)
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1
Enhancing customer experience in the service industry : a global perspective
Altinay, Levent
(
ed.
);
Poudel, Surya
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011419571
Saved in:
2
Reifegradmodell zur digitalen Kundeninteraktion im Internet
Jüngst, Johannes
-
2016
Persistent link: https://www.econbiz.de/10011550237
Saved in:
3
Back to consumption and production? : prosumers negotiating the WMG lockdown on YouTube
Bajde, Domen
;
Kos Koklic, Mateja
;
Bajde, Jernej
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
5
,
pp. 297-306
Persistent link: https://www.econbiz.de/10011477082
Saved in:
4
Customer value creation behavior
Yi, Youjae
-
2014
Persistent link: https://www.econbiz.de/10010350122
Saved in:
5
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
Saved in:
6
Role configurations in the service provision process : empirical insights into co-creation of value
Siltaloppi, Jaakko
;
Nenonen, Suvi
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009768460
Saved in:
7
Managing your co-creation mix : co-creation ventures in distinctive contexts
Roser, Thorsten
;
DeFillippi, Robert
;
Samson, Alain
- In:
European business review : EBR ; the official journal …
25
(
2013
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10009757391
Saved in:
8
User-centered radical innovation at Telekom Innovation Laboratories : tools and methods to generate new propositions for mobile payment
Steinhoff, Fee
;
Breuer, Henning
- In:
Strategy and communication for innovation
,
(pp. 381-395)
.
2013
Persistent link: https://www.econbiz.de/10010246315
Saved in:
9
Organising the interplay between exploitation and exploration : the case of interactive development of an information system
Hjelmgren, Daniel
;
Dubois, Anna
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 96-105
Persistent link: https://www.econbiz.de/10009734082
Saved in:
10
Innovation and co-production in computer services : the case of complex software solutions in the fashion and retail industry in Italy
Paiola, Marco
- In:
Exploring knowledge-intensive business services : …
,
(pp. 137-154)
.
2012
Persistent link: https://www.econbiz.de/10009547464
Saved in:
11
Involvement as market creation : a new way to consider customer relations
Gaddefors, Johan
;
Anderson, Alistair R.
- In:
Customer relations
,
(pp. 143-150)
.
2011
Persistent link: https://www.econbiz.de/10008988067
Saved in:
12
Kommunikation mit Kunden im Innovationsprozess : das Fallbeispiel Deutsche Telekom Laboratories
Steinhoff, Fee
- In:
Kommunikation als Erfolgsfaktor im …
,
(pp. 345-354)
.
2009
Persistent link: https://www.econbiz.de/10003853657
Saved in:
13
Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Reichwald, Ralf
;
Piller, Frank T.
-
2009
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014008867
Saved in:
14
The contribution revolution : letting volunteers build your business
Cook, Scott
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 60-69
Persistent link: https://www.econbiz.de/10003772262
Saved in:
15
Co-creating consumption experiences : an endless innovation
Borghini, Stefania
;
Carù, Antonella
- In:
Strategic market creation : a new perspective on …
,
(pp. 257-284)
.
2008
Persistent link: https://www.econbiz.de/10003732364
Saved in:
16
Co-developing new products with customers
Prandelli, Emanuela
;
Verona, Gianmario
- In:
Strategic market creation : a new perspective on …
,
(pp. 362-388)
.
2008
Persistent link: https://www.econbiz.de/10003732375
Saved in:
17
A learning framework for customer integration : know-how acquisition, dissemination and utilization
Sandmeier, Patricia
;
Morrison, Pamela D.
- In:
Journal of business market management : jbm
2
(
2008
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10003714646
Saved in:
18
Strategic market creation : a new perspective on marketing and innovation management
Tollin, Karin
(
ed.
);
Carù, Antonella
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003685388
Saved in:
19
Kundenintegration im Produktentwicklungsprozess in virtuellen Welten : eine Bestandsaufnahme in Second Life
Lattemann, Christoph
;
Fetscherin, Marc
;
Lang, Guido
- In:
HMD : Praxis der Wirtschaftsinformatik
45
(
2008
)
261
,
pp. 51-60
Persistent link: https://www.econbiz.de/10003727324
Saved in:
20
Interaktive Wertschöpfung : Open Innovation, Individualisierung und neue Formen der Arbeitsteilung
Reichwald, Ralf
;
Piller, Frank T.
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003156723
Saved in:
21
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
Saved in:
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