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~subject:"Konsumentenverhalten"
~isPartOf:"Customer engagement marketing"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
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Konsumentenverhalten
Customer integration
47
Kundenintegration
47
Beziehungsmarketing
30
Relationship marketing
30
Betriebliche Wertschöpfung
19
Value creation
19
Consumer behaviour
18
Social Web
12
Social web
12
Customer satisfaction
9
Kundenzufriedenheit
9
co-creation
7
Internet marketing
6
Online-Marketing
6
Service-Dominant Logic
6
Service-dominant logic
6
customer engagement
6
Customer value
5
Innovation management
5
Innovationsmanagement
5
Kundenwert
5
New product development
5
Produktentwicklung
5
Brand management
4
Innovation
4
Markenführung
4
USA
4
United States
4
Viral marketing
4
Virales Marketing
4
service-dominant logic
4
social media
4
Arbeitsverhalten
3
Brand image
3
Competitive advantage
3
Dienstleistungsqualität
3
Emotion
3
Firm performance
3
Hotel industry
3
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15
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Article
17
Book / Working Paper
1
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16
Aufsatz in Zeitschrift
16
Aufsatz im Buch
2
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2
Collection of articles of several authors
1
Sammelwerk
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English
18
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Kim, Eojina
2
Pervan, Simon J.
2
Abrahams, Alan
1
Ali, Mohamed Ahmed
1
Bettiga, Debora
1
Bosselman, Robert
1
Bove, Liliana L.
1
Bowden, Jana
1
Brooks, Simon
1
Calder, Bobby J.
1
Choi, Hyung-Min
1
Dai, Bo
1
Do, Diem Khac Xuan
1
Fernandes, Teresa
1
Gidhagen, Mikael
1
Gruss, Richard
1
Hollebeek, Linda D.
1
Kim, Bomin
1
Kim, Woo Gon
1
King, Ceridwyn
1
Kolyperas, D.
1
Kumar, V.
1
Lamberti, Lucio
1
Malthouse, Edward C.
1
McGouran, Cathy
1
Messner, Wolfgang
1
Pansari, Anita
1
Rahman, Kaleel
1
Remelhe, Pedro
1
Robinson, Linda J.
1
Röndell, Jimmie G.
1
Shin, Hyunju
1
So, Kevin Kam Fung
1
Sparks, Beverley
1
Sparks, L.
1
Sörhammar, David
1
Tang, Liang
1
Thomas, Lauren Josie
1
Touni, Reham
1
Wang, Ying
1
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Customer engagement marketing
Journal of strategic marketing
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
International journal of innovation management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
5
The journal of business & industrial marketing
5
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ECONIS (ZBW)
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1
Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
2
The efficacy of customer's voluntary use of self-service technology (SST) : a dual-study approach
Shin, Hyunju
;
Dai, Bo
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 723-745
Persistent link: https://www.econbiz.de/10013492887
Saved in:
3
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
4
Engaging restaurant customers on Facebook : the power of belongingness appeals on social media
Gruss, Richard
;
Kim, Eojina
;
Abrahams, Alan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 201-228
Persistent link: https://www.econbiz.de/10012201142
Saved in:
5
Online engagement among restaurant customers : the importance of enhancing flow for social media users
Kim, Bomin
;
Yoo, Myongjee
;
Yang, Wan
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 252-277
Persistent link: https://www.econbiz.de/10012201342
Saved in:
6
Antecedents and an outcome of customer engagement with hotel brand community on Facebook
Touni, Reham
;
Kim, Woo Gon
;
Choi, Hyung-Min
;
Ali, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 278-299
Persistent link: https://www.econbiz.de/10012201350
Saved in:
7
Enhancing employee innovation through customer engagement : the role of customer interactivity, employee affect, and motivations
Xu, Feng Zeng
;
Wang, Ying
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 351-376
Persistent link: https://www.econbiz.de/10012201367
Saved in:
8
Antecedents of value co-creation activities for online fashion brands
Thomas, Lauren Josie
;
Brooks, Simon
;
McGouran, Cathy
- In:
Journal of strategic marketing
28
(
2020
)
5
,
pp. 384-398
Persistent link: https://www.econbiz.de/10012313908
Saved in:
9
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
10
Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina
;
Tang, Liang
;
Bosselman, Robert
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
6
,
pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
Saved in:
11
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
12
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
13
Exploring value co-creation in Fan Fests : the role of fans
Kolyperas, D.
;
Sparks, L.
- In:
Journal of strategic marketing
26
(
2018
)
1
,
pp. 71-84
Persistent link: https://www.econbiz.de/10011860430
Saved in:
14
How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa
;
Remelhe, Pedro
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
Saved in:
15
Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.
;
Sörhammar, David
;
Gidhagen, Mikael
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
Saved in:
16
Customer engagement with tourism brands : scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
17
Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.
;
Bove, Liliana L.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
Saved in:
18
Special issue: The engagement of customers beyond their expected roles
Pervan, Simon J.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009533084
Saved in:
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