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~subject:"Konsumentenverhalten"
~subject:"Performance-Messung"
~isPartOf:"Customer engagement marketing"
~isPartOf:"International journal of technology marketing : IJTMkt"
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Konsumentenverhalten
Performance-Messung
Customer integration
31
Kundenintegration
31
Consumer behaviour
10
Innovation management
9
Innovationsmanagement
9
Beziehungsmarketing
8
Relationship marketing
8
Social Web
8
Social web
8
Innovation
6
New product development
6
Produktentwicklung
6
Betriebliche Wertschöpfung
5
Value creation
5
co-creation
5
Brand image
4
Markenimage
4
social media
4
Customer satisfaction
3
Finland
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Finnland
3
Firm performance
3
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3
Kundenzufriedenheit
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Online-Marketing
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open innovation
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2
Competitive advantage
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Creativity
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E-commerce
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Electronic Commerce
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1
Kumar, V.
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Leminen, Seppo
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Niemelä, Marketta
1
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1
Pansari, Anita
1
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1
Theocharis, Dimitrios
1
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1
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Customer engagement marketing
International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
International journal of innovation management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
The journal of business & industrial marketing
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
5
Journal of travel and tourism marketing
5
Service business
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ECONIS (ZBW)
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1
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
2
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
3
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
4
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
5
Engaging with customers socially
Melanthiou, Yioula
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011745919
Saved in:
6
How to co-create local food products with consumers?
Antikainen, Maria
;
Niemelä, Marketta
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10011738641
Saved in:
7
The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
Saved in:
8
On becoming creative consumers - user roles in living labs networks
Leminen, Seppo
;
Westerlund, Mika
;
Nyström, Anna-Greta
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10010398832
Saved in:
9
Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.
;
Angell, Ian O.
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
1
,
pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
Saved in:
10
User goals in technology-based self-service systems
Lin, Yu-ling
;
Lin, Da
- In:
International journal of technology marketing : IJTMkt
8
(
2013
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010200396
Saved in:
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