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~subject:"Konsumentenverhalten"
~subject:"Performance-Messung"
~isPartOf:"Customer engagement marketing"
~isPartOf:"Service business"
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Konsumentenverhalten
Performance-Messung
Customer integration
35
Kundenintegration
35
Beziehungsmarketing
16
Relationship marketing
16
Betriebliche Wertschöpfung
15
Value creation
15
Dienstleistungsqualität
9
Service quality
9
Customer satisfaction
8
Kundenzufriedenheit
8
Value co-creation
8
Consumer behaviour
7
Customer participation
6
Co-creation
5
Customer value
5
Kundenwert
5
Dienstleistungssektor
4
Gesundheitsversorgung
4
Gesundheitswesen
4
Health care
4
Health care system
4
Service industry
4
Service-Dominant Logic
4
Service-dominant logic
4
Brand image
3
Customer engagement
3
Dienstleistung
3
Firm performance
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Holiday behaviour
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Innovation
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Markenimage
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Marketing theory
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Marketingtheorie
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7
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Calder, Bobby J.
1
Cambra-Fierro, Jesús
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Chen, Yu Hsin
1
Hollebeek, Linda D.
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Joo, Jaehun
1
Keng, Ching-Jui
1
Kim, Insin
1
Kumar, V.
1
Lee, Yuan
1
Malthouse, Edward C.
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Marakhimov, Azizbek
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Melero-Polo, Iguácel
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Menezes, João Carlos Rosmaninho
1
Nguyen Bac Nguyen
1
Pansari, Anita
1
Sesé, F. Javier
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Customer engagement marketing
Service business
Journal of retailing and consumer services
55
Journal of business research : JBR
49
International journal of hospitality management
17
The journal of services marketing
14
Journal of service management
13
The journal of product & brand management
13
Journal of marketing management : MM
12
The service industries journal
12
Journal of strategic marketing
10
Technological forecasting & social change : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
International journal of innovation management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of technology marketing : IJTMkt
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing
8
Handbook of research on customer engagement
7
International journal of consumer studies
7
Journal of internet commerce
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Research policy : policy, management and economic studies of science, technology and innovation
7
Services marketing quarterly
7
The journal of business & industrial marketing
7
Cogent business & management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service research : JSR
6
The journal of brand management : an international journal
6
The journal of consumer marketing
6
European journal of marketing : EJM
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of marketing communications
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
The effect of subscription relational bond on customer engagement and stickiness in podcast : the moderating role of social connectedness
Chen, Yu Hsin
;
Keng, Ching-Jui
- In:
Service business
17
(
2023
)
3
,
pp. 723-745
Persistent link: https://www.econbiz.de/10014333856
Saved in:
2
The thirty-year evolution of customer-to-customer interaction research : a systematic literature review and research implications
Nguyen Bac Nguyen
;
Menezes, João Carlos Rosmaninho
- In:
Service business
15
(
2021
)
3
,
pp. 391-444
Persistent link: https://www.econbiz.de/10012620087
Saved in:
3
A value co-creation model in brand tribes : the effect of luxury cruise consumers' power perception
Lee, Yuan
;
Kim, Insin
- In:
Service business
13
(
2019
)
1
,
pp. 129-152
Persistent link: https://www.econbiz.de/10011965878
Saved in:
4
Customer engagement marketing
Pansari, Anita
;
Kumar, V.
- In:
Customer engagement marketing
,
(pp. 1-27)
.
2018
Persistent link: https://www.econbiz.de/10011739810
Saved in:
5
Creating stronger brands through consumer experience and engagement
Calder, Bobby J.
;
Hollebeek, Linda D.
;
Malthouse, Edward C.
- In:
Customer engagement marketing
,
(pp. 221-242)
.
2018
Persistent link: https://www.econbiz.de/10011739863
Saved in:
6
Antecedents of customer participation in business ecosystems : evidence of customers' psychological ownership in Facebook
Joo, Jaehun
;
Marakhimov, Azizbek
- In:
Service business
12
(
2018
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011915021
Saved in:
7
Can complaint-handling efforts promote customer engagement?
Cambra-Fierro, Jesús
;
Melero-Polo, Iguácel
;
Sesé, F. …
- In:
Service business
10
(
2016
)
4
,
pp. 847-866
Persistent link: https://www.econbiz.de/10011722441
Saved in:
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