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~subject:"Relationship marketing"
~isPartOf:"Business organizations and collaborative web : practices, strategies and patterns"
~isPartOf:"Journal of marketing management : MM"
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Relationship marketing
Customer integration
32
Kundenintegration
32
Beziehungsmarketing
16
Consumer behaviour
12
Konsumentenverhalten
12
Betriebliche Wertschöpfung
9
Service-Dominant Logic
9
Service-dominant logic
9
Value creation
9
Brand image
8
Markenimage
8
Social Web
7
Social web
7
Brand management
5
Internet marketing
5
Markenführung
5
Online-Marketing
5
Innovation management
4
Innovationsmanagement
4
Resource-based view
4
Ressourcenorientierter Ansatz
4
co-creation
4
Customer satisfaction
3
Innovation
3
Kundenzufriedenheit
3
Marketing theory
3
Marketingtheorie
3
Brand loyalty
2
Crowdsourcing
2
Customer engagement
2
Customer value
2
Einzelhandel
2
Kundenwert
2
Lieferantenmanagement
2
Markentreue
2
Marketing management
2
Marketingmanagement
2
Personality psychology
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Persönlichkeitspsychologie
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Malthouse, Edward C.
2
Baron, Steve
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Baumann, Jasmin
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Bridson, Kerrie
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Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Evans, Jody
1
Füller, Johann
1
Gabbott, Mark
1
Gruner, Richard L.
1
Hollebeek, Linda D.
1
Johnson, Lester W.
1
Kim, Su Jung
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lu, Xiaoming
1
Marbach, Julia
1
Maslowska, Ewa
1
Matzler, Kurt
1
Minkiewicz, Joanna
1
Mooradian, Todd A.
1
Naumann, Kay
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Nunan, Daniel
1
Nyadzayo, Munyaradzi
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Pedersen, Per Egil
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Pichler, Elisabeth A.
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Power, Damien
1
Raquel, Cristiana
1
Solem, Birgit Andrine Apenes
1
Stephens, R. Todd
1
Thomas, Robert
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Wei, Chiou-Fong
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Business organizations and collaborative web : practices, strategies and patterns
Journal of marketing management : MM
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
Service business
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Handbook of research on customer engagement
11
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
6
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ECONIS (ZBW)
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
3
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
4
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
5
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
6
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
9
Special issue: Customer engagement
Hollebeek, Linda D.
(
ed.
);
Conduit, Jodie
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011483117
Saved in:
10
Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin
;
Le Meunier-FitzHugh, Kenneth
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
Saved in:
11
Service relationships and the customer disengagement : engagement conundrum
Bowden, Jana
;
Gabbott, Mark
;
Naumann, Kay
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 774-806
Persistent link: https://www.econbiz.de/10011309054
Saved in:
12
How customer "learn" to work for retailers
Cassidy, Kim
;
Baron, Steve
;
Lu, Xiaoming
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1747-1772
Persistent link: https://www.econbiz.de/10011406190
Saved in:
13
How do consumers co-create their experiences? : an exploration in the heritage sector
Minkiewicz, Joanna
;
Evans, Jody
;
Bridson, Kerrie
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 30-59
Persistent link: https://www.econbiz.de/10010338665
Saved in:
14
"It's not us, it's them!" : rethinking value co-creation among multiple actors
Yngfalk, Anna Fyrberg
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1163-1181
Persistent link: https://www.econbiz.de/10010195000
Saved in:
15
Web 2.0 : integration model with electronic commerce
Stephens, R. Todd
- In:
Business organizations and collaborative web : …
,
(pp. 18-30)
.
2011
Persistent link: https://www.econbiz.de/10009388288
Saved in:
16
Personality, person-brand fit, and brand community : an investigation of individuals, brands, and brand communities
Matzler, Kurt
;
Pichler, Elisabeth A.
;
Füller, Johann
; …
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 874-890
Persistent link: https://www.econbiz.de/10009349582
Saved in:
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