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~subject:"Relationship marketing"
~isPartOf:"Customer-centric marketing strategies : tools for building organizational performance"
~isPartOf:"Handbook of research on customer engagement"
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Relationship marketing
Customer integration
14
Kundenintegration
14
Beziehungsmarketing
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Consumer behaviour
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Konsumentenverhalten
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Marketing management
3
Marketingmanagement
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Customer-centric marketing strategies : tools for building organizational performance
Handbook of research on customer engagement
Journal of business research : JBR
83
Journal of retailing and consumer services
57
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of services marketing
30
Journal of service management
26
International journal of hospitality management
20
The service industries journal
19
Journal of strategic marketing
18
The journal of business & industrial marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
15
Customer engagement : contemporary issues and challenges
14
Journal of service research : JSR
14
The journal of product & brand management
14
Journal of the Academy of Marketing Science
13
Service business
13
Journal of service research
11
Marketing intelligence & planning
11
Tourism management : research, policies, practice
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of contemporary hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of service theory and practice : JSTP
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of hospitality marketing & management
8
Journal of marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Services marketing quarterly
8
The journal of brand management : an international journal
8
Business horizons
7
European journal of marketing
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Marketing theory
7
Cogent business & management
6
Gabler Edition Wissenschaft
6
International journal of innovation management
6
Journal of internet commerce
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ECONIS (ZBW)
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1
Customer engagement and marketing practice
Kumar, V.
- In:
Handbook of research on customer engagement
,
(pp. 4-19)
.
2019
Persistent link: https://www.econbiz.de/10013163341
Saved in:
2
Boosting customer engagement through gamification : a customer engagement marketing approach
Streukens, Sandra
;
Riel, Allard C. R. van
;
Novikova, Daria
- In:
Handbook of research on customer engagement
,
(pp. 35-54)
.
2019
Persistent link: https://www.econbiz.de/10013163346
Saved in:
3
Customer engagement conceptualization and conceptual relationships
Bolton, Ruth N.
- In:
Handbook of research on customer engagement
,
(pp. 114-125)
.
2019
Persistent link: https://www.econbiz.de/10013163361
Saved in:
4
Customer engagement: the role of gamification
Hammedi, Wafa
;
Leclercq, Thomas
;
Poncin, Ingrid
- In:
Handbook of research on customer engagement
,
(pp. 164-185)
.
2019
Persistent link: https://www.econbiz.de/10013163367
Saved in:
5
Review of engagement drivers for an instrument to measure customer engagement marketing strategy
Vivek, Shiri
;
Kazanis, Cynthia
;
Jain, Ingita
- In:
Handbook of research on customer engagement
,
(pp. 271-290)
.
2019
Persistent link: https://www.econbiz.de/10013163389
Saved in:
6
Customer engagement and organizational performance: a service-dominant logic perspective
Leckie, Civilai
;
Nyadzayo, Munyaradzi W.
;
Johnson, Lester W.
- In:
Handbook of research on customer engagement
,
(pp. 311-328)
.
2019
Persistent link: https://www.econbiz.de/10013163393
Saved in:
7
Temporality of customer engagement in service innovation : a theoretical model
Karahasanović, Amela
;
Hollebeek, Linda D.
;
Chasanidou, …
- In:
Handbook of research on customer engagement
,
(pp. 376-390)
.
2019
Persistent link: https://www.econbiz.de/10013163397
Saved in:
8
Customer engagement and networked environments
Beatty, Sharon E.
- In:
Handbook of research on customer engagement
,
(pp. 391-401)
.
2019
Persistent link: https://www.econbiz.de/10013163398
Saved in:
9
The impact of customer engagement behaviors and majority/minority information on the use of online reviews
Baker, Thomas L.
;
Fombelle, Paul
;
Voorhees, Clay
;
Hall, …
- In:
Handbook of research on customer engagement
,
(pp. 402-422)
.
2019
Persistent link: https://www.econbiz.de/10013163399
Saved in:
10
Connections and interactions: an engagement perspective on customer networks
Johnston, Kim A.
;
Lane, Anne B.
- In:
Handbook of research on customer engagement
,
(pp. 441-455)
.
2019
Persistent link: https://www.econbiz.de/10013163405
Saved in:
11
Conceptualizing health consumer engagement : an extended framework of resource integration, co-creation and engagement
Burns, Kara
;
Tuzovic, Sven
- In:
Handbook of research on customer engagement
,
(pp. 470-492)
.
2019
Persistent link: https://www.econbiz.de/10013163407
Saved in:
12
CKM and its influence on organizational marketing performance : proposing an integrated conceptual framework
Panni, Mohammad Fateh Ali Khan
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 103-125)
.
2013
Persistent link: https://www.econbiz.de/10009668205
Saved in:
13
How customer knowledge management is becoming a dominant industry trait
Ahmad, Abul Fazal Wazir
;
Akbar, Mohammad Muzahid
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 77-102)
.
2013
Persistent link: https://www.econbiz.de/10009668206
Saved in:
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