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~isPartOf:"The international journal of bank marketing : IJBM"
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Beziehungsmarketing
11
Customer loyalty
11
Relationship marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Bank
7
Customer satisfaction
6
Kundenzufriedenheit
6
Dienstleistungsqualität
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Service quality
5
Personal banking
4
Privatkundengeschäft
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Customer retention
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Electronic Banking
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Electronic banking
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Kundenbindung
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Lieferantenmanagement
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Trust
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Advertising
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Advertising effects
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Asymmetric information
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Asymmetrische Information
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Banking
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Banking industry
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Banks
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CRM
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Competitive advantage
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Conventional banks
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The international journal of bank marketing : IJBM
Journal of Services Marketing
75
International Journal of Bank Marketing
54
Journal of Consumer Marketing
54
Journal of retailing and consumer services
48
European Journal of Marketing
40
International Journal of Retail & Distribution Management
34
Journal of business research : JBR
29
Journal of Product & Brand Management
25
International Journal of Contemporary Hospitality Management
24
Marketing Intelligence & Planning
24
Strategic Direction
22
SpringerLink / Bücher
20
The service industries journal
17
Journal of hospitality marketing & management
16
Cogent business & management
14
Springer eBook Collection
14
International journal of contemporary hospitality management
13
Journal of Service Management
13
Strategy & Leadership
13
International journal of hospitality management
12
Research
12
Cogent Business & Management
11
Journal of the Academy of Marketing Science
11
Psychology & marketing
11
The TQM journal : the international review of organizational improvement
11
Asia Pacific Journal of Marketing and Logistics
10
Journal of Business & Industrial Marketing
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
Asia Pacific journal of marketing and logistics
9
International Journal of Quality & Reliability Management
9
Management Decision
9
Munich Business School Working Paper
9
The TQM Journal
9
The journal of services marketing
9
Journal of strategic marketing
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ECONIS (ZBW)
11
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1
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
2
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
3
Banking system trust, bank trust, and bank loyalty
Esterik-Plasmeijer, Pauline W. J. van
;
Raaij, Willem …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011617852
Saved in:
4
Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
Saved in:
5
Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Ismail, Hina
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
Saved in:
6
The effects of traditional practices on modern banking system
Mittal, Divya
;
Agrawal, Shiv Ratan
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 476-500
Persistent link: https://www.econbiz.de/10011593889
Saved in:
7
Corporate social responsibility and service innovation on customer loyalty : an empirical investigation in wealth management services
Yeh, Ying-Pin
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 823-839
Persistent link: https://www.econbiz.de/10011456319
Saved in:
8
Customer satisfaction and loyalty in the United Arab Emirates banking industry
Sayani, Hameedah
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 351-375
Persistent link: https://www.econbiz.de/10011383622
Saved in:
9
Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction
Kaura, Vinita
;
Prasad, Ch. S. Durga
;
Sharma, Sourabh
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 404-422
Persistent link: https://www.econbiz.de/10011384249
Saved in:
10
What keeps mobile banking customers loyal?
Thakur, Rakhi
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 628-646
Persistent link: https://www.econbiz.de/10010423923
Saved in:
11
Social value in retail banking
Roig, Juan Carlos Fandos
;
Guillén, Marta Estrada
; …
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
5
,
pp. 348-367
Persistent link: https://www.econbiz.de/10009787622
Saved in:
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