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~subject:"Brand management"
~isPartOf:"The journal of product & brand management"
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Brand management
Beziehungsmarketing
3
Brand image
3
Brand loyalty
3
Consumer behaviour
3
Customer retention
3
Konsumentenverhalten
3
Kundenbindung
3
Markenführung
3
Markenimage
3
Markentreue
3
Relationship marketing
3
Personality psychology
2
Persönlichkeitspsychologie
2
Brand
1
Brand attachment
1
Brand experience
1
Consumer engagement
1
Consumer-brand identification
1
Customer satisfaction
1
Facebook
1
Internet marketing
1
Kundenzufriedenheit
1
Markenartikel
1
Need for uniqueness
1
Online brand community
1
Online-Marketing
1
Self-congruity
1
Self-image enhancement
1
Social Web
1
Social impact
1
Social web
1
USA
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United States
1
Utilitarianism
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Utilitarismus
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Behi, Azza Temessek
1
Belaid, Samy
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Brexendorf, Tim Oliver
1
Chieng, Fayrene
1
Faßnacht, Martin
1
Kingshott, Russel PJ
1
Roy, Rajat
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Sharma, Piyush
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Simon, Carina
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The journal of product & brand management
Journal of retailing and consumer services
7
International journal of hospitality management
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Cogent business & management
2
Erfolgsfaktor Marke : neue Strategien des Markenmanagements
2
Forschungsgruppe Konsum und Verhalten
2
International journal of contemporary hospitality management
2
International journal of economic research
2
Inventi impact: retailing & consumer services
2
Journal of international economic review
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
2
Marketing intelligence & planning
2
Strong brands, strong relationships
2
The journal of brand management : an international journal
2
Administrative Sciences : open access journal
1
Advances in mergers and acquisitions
1
Arab economic and business journal
1
Asia Pacific journal of marketing and logistics
1
Baltic journal of management : BJM
1
Brand management in emerging markets : theories and practice
1
Brands : interdisciplinary perspectives
1
Business horizons
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Economic and business review : EBR
1
Entrepreneurial business and economics review : EBER
1
European journal of international management : EJIM
1
European journal of marketing
1
European research studies
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Information systems and e-business management : ISeB
1
Information systems research : ISR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business and economics
1
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ECONIS (ZBW)
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Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
3
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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