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Customer retention
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The journal of product & brand management
Psychology & marketing
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
Journal of business research : JBR
18
Research
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13
Hamburger Schriften zur Marketingforschung
10
Journal of marketing theory and practice
10
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
10
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Asia Pacific journal of marketing and logistics
8
Gabler Research
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The service industries journal
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How to succeed in the digital age : strategies from 17 top managers
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Journal of consumer behaviour : an international research review
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
6
European journal of marketing : EJM
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of contemporary hospitality management
6
Journal of the Academy of Marketing Science
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovatives Markenmanagement
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International journal of hospitality management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
12
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1
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
Chieng, Fayrene
;
Sharma, Piyush
;
Kingshott, Russel PJ
; …
- In:
The journal of product & brand management
31
(
2022
)
6
,
pp. 870-885
Persistent link: https://www.econbiz.de/10013407569
Saved in:
2
Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
Saved in:
3
The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
Saved in:
4
Considering the role of affect and anticipated emotions in the formation of consumer loyalty intentions
Taylor, Steven A.
;
Ishida, Chiharu
;
Donovan, Leigh Anne …
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 814-829
Persistent link: https://www.econbiz.de/10011595462
Saved in:
5
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
6
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
7
Effect symmetry of benefit criteria in postpurchase evaluations
Lee, Dong-jin
;
Yu, Grace B.
;
Merunka, Dwight R.
; …
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10011288561
Saved in:
8
Regulatory focus intensity and evaluations of retail experiences
Arnold, Mark J.
;
Reynolds, Kristy E.
;
Jones, Michael A.
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 958-975
Persistent link: https://www.econbiz.de/10010460837
Saved in:
9
Repurchase behavior in the performing arts : do emotions matter without involvement?
Troilo, Gabriele
;
Cito, Maria Cristina
;
Soscia, Isabella
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10010399721
Saved in:
10
Loyal now, but not forever! : a study of narcissism and male consumer-brand relationships
Lambert, Aliette
;
Desmond, John
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 690-706
Persistent link: https://www.econbiz.de/10009786044
Saved in:
11
Antecedents of customer satisfaction and customer loyalty for emerging devices in the initial market of Korea : an equity framework
Han, Young Wook
;
Park, Myeong-cheol
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 676-689
Persistent link: https://www.econbiz.de/10009786046
Saved in:
12
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
Saved in:
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