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~isPartOf:"The journal of product & brand management"
~subject:"Personality psychology"
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Personality psychology
Beziehungsmarketing
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Brand image
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Brand loyalty
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The journal of product & brand management
Exploring the rise of fandom in contemporary consumer culture
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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The impact of external social and internal personal forces on consumers' brand community engagement on Facebook
Simon, Carina
;
Brexendorf, Tim Oliver
;
Faßnacht, Martin
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 409-423
Persistent link: https://www.econbiz.de/10011620585
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2
The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy
;
Behi, Azza Temessek
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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