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isPartOf:"Client centricity : relationship management in banking"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Customer retention"
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Customer retention
8
Kundenbindung
7
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4
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4
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4
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Client centricity : relationship management in banking
Journal of the Academy of Marketing Science
SpringerLink / Bücher
90
Journal of retailing and consumer services
27
Gabler Edition Wissenschaft
21
Springer eBook Collection / Business and Economics
21
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Hamburger Schriften zur Marketingforschung
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Psychology & marketing
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Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Asia Pacific journal of marketing and logistics
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Gabler Research
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The service industries journal
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How to succeed in the digital age : strategies from 17 top managers
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Journal of consumer behaviour : an international research review
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
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Services marketing quarterly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Cogent business & management
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Exploring the rise of fandom in contemporary consumer culture
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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1
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
2
The trajectory of customer loyalty : an empirical test of Dick and Basu’s loyalty framework
Ngobo, Paul Valentin
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10011658076
Saved in:
3
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
4
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
5
Measuring the success of customer loyalty activities
Rese, Mario
;
Wulfhorst, Valerie
- In:
Client centricity : relationship management in banking
,
(pp. 91-111)
.
2015
Persistent link: https://www.econbiz.de/10010530631
Saved in:
6
Is persuasion an art or a learnable skill?
Frey, Dieter
;
Graupmann, Verena
- In:
Client centricity : relationship management in banking
,
(pp. 43-72)
.
2015
Persistent link: https://www.econbiz.de/10010530635
Saved in:
7
Customer positivity and participation in services : an empirical test in a health care context
Gallan, Andrew S.
;
Jarvis, Cheryl Burke
;
Brown, Stephen …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 338-356
Persistent link: https://www.econbiz.de/10009747843
Saved in:
8
Exploring the dynamics of antecedents to consumer-brand identification with a new brand
Lam, Son K.
;
Ahearne, Michael
;
Mullins, Ryan
;
Hayati, Babak
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009736677
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