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subject:"Consumer behaviour"
~person:"Rather, Raouf Ahmad"
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Consumer behaviour
Customer satisfaction
13
Kundenzufriedenheit
13
Beziehungsmarketing
11
Relationship marketing
11
Konsumentenverhalten
10
Brand management
5
Dienstleistungsqualität
5
Markenführung
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Service quality
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Customer integration
4
Holiday behaviour
4
Kundenintegration
4
Tourism
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Tourism industry
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Tourismuswirtschaft
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Urlaubsverhalten
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Brand image
3
Confidence
3
Customer brand engagement
3
Gastgewerbe
3
Hospitality industry
3
Markenimage
3
Tourism marketing
3
Tourismus
3
Tourismusmarketing
3
Vertrauen
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Behavioral intention
2
Coronavirus
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Customer experience
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Event marketing
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Event-Marketing
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Experiential marketing
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Internet marketing
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Online-Marketing
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Social web
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Rather, Raouf Ahmad
Han, Heesup
54
Mattila, Anna S.
24
Usman, Osly
20
Prentice, Catherine
17
Wong, IpKin Anthony
17
Bilgihan, Anil
16
Prayag, Girish
16
Hyun, Sunghyup Sean
15
Jang, Soocheong
13
Loureiro, Sandra Maria Correia
13
Aksoy, Lerzan
12
Balaji, M. S.
12
Klaus, Philipp
12
Mittal, Vikas
12
Söderlund, Magnus
12
Gustafsson, Anders
11
Huber, Frank
11
Prybutok, Victor R.
11
Wu, Luorong
11
Barnes, Donald C.
10
Quach, Sara
10
Ahn, Jiseon
9
Amin, Muslim
9
Bang, Nguyen
9
Chua, Bee-Lia
9
Frank, Björn
9
Keiningham, Timothy
9
Kim, Jinkyung Jenny
9
Kim, Woo Gon
9
Liu, Chih-Hsing
9
Muskat, Birgit
9
Qu, Hailin
9
Ryu, Kisang
9
Sreejesh, S.
9
Verhoef, Peter C.
9
Xu, Xun
9
Yu, Jongsik
9
Ali, Faizan
8
Gursoy, Dogan
8
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Journal of destination marketing & management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism review
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1
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
2
COVID-19-based threat vs coping appraisal : effect of psychological risk on customer engagement and behavioral intentions
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 2093-2114
Persistent link: https://www.econbiz.de/10014445929
Saved in:
3
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
4
Consequences of consumer engagement in service marketing : an empirical exploration
Rather, Raouf Ahmad
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 116-135
Persistent link: https://www.econbiz.de/10012201015
Saved in:
5
Customers' service-related engagement, experience, and behavioral intent : moderating role of age
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502658
Saved in:
6
Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19 : a protection motivation theory approach
Rather, Raouf Ahmad
- In:
Journal of destination marketing & management
20
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012588603
Saved in:
7
Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
Saved in:
8
Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad
;
Shehnaz Tehseen
;
Itoo, Murtaza Hassan
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
2
,
pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
Saved in:
9
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
10
Influence of customer experience on memories and loyalty in tourism and hospitality industry
Rather, Raouf Ahmad
;
Sharma, Jyoti
- In:
GITAM journal of management : a quarterly publication …
14
(
2016
)
3
,
pp. 13-33
Persistent link: https://www.econbiz.de/10011656385
Saved in:
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