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~subject:"Social Web"
~person:"Ibáñez-Sánchez, Sergio"
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Virtual reality
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Ibáñez-Sánchez, Sergio
Castronova, Edward
7
Bell, Mark W.
6
Leimeister, Jan Marco
6
Wagner, Gert G.
6
Barnes, Stuart J.
4
Fang, Yulin
4
Flavián Blanco, Carlos
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Haruvy, Ernan
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Lehdonvirta, Vili
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Ale Ebrahim, Nader
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Book, Betsy
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Rao, N. Raghavendra
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Zhou, Zhongyun
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Journal of business research : JBR
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Psychology & marketing
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ECONIS (ZBW)
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Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
2
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
3
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
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