Demetriou, Marlen; Papasolomou, Ioanna - Facultatea de Administraţie Publică, Şcoala … - 2011
Corporations have long realised the benefits of Corporate Social Responsibility (CSR), particularly the Cause Related Marketing (CRM) and many have adopted CRM as a marketing tool for achieving their marketing objectives by demonstrating a commitment to improve the quality of life in the...