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subject:"Öffentlichkeitsarbeit"
~subject:"Corporate social responsibility"
~person:"Bang, Nguyen"
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Öffentlichkeitsarbeit
Corporate social responsibility
Brand architecture
6
Brand management
6
Markenarchitektur
6
Markenführung
6
Corporate reputation
5
Firmenimage
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Corporate Social Responsibility
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organization management
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Airline
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Branding in higher education
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Bang, Nguyen
Balmer, John M. T.
6
Balmer, John M.T.
3
Iglesias, Oriol
3
Ind, Nicholas
3
Melewar, T. C.
3
Aspara, Jaakko
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Makasi, Africa
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Mishra, Manit
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Ormeño, Marcos
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Podnar, Klement
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Quamina, La Toya
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Sharifah Faridah Syed Alwi
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Singh, Jaywant
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Business ethics quarterly : the journal of the Society for Business Ethics
1
International studies of management and organization
1
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ECONIS (ZBW)
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Advancing the scholarship on corporate identity and corporate branding
Melewar, T. C.
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
; …
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 107-109
Persistent link: https://www.econbiz.de/10011675581
Saved in:
2
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
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