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subject:"Personalmarketing"
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Personalmarketing
Brand architecture
380
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Brand management
283
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180
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corporate branding
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The journal of brand management : an international journal
3
European journal of marketing : EJM
2
African journal of business and economic research : AJBER
1
Employer branding for competitive advantage : models and implementation strategies
1
Health marketing quarterly
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Journal of financial services marketing : JFSM
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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The marketing review
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1
The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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2
The influence of employer branding and employees' personal branding on corporate branding and corporate reputation
Potgieter, Adele
;
Doubell, Marianne
- In:
African journal of business and economic research : AJBER
15
(
2020
)
2
,
pp. 107-133
Persistent link: https://www.econbiz.de/10012666154
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3
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
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4
Employer Branding versus Consumer Branding - (Stellen-)Anzeigen im Vergleich
Stumpf, Marcus
- In:
Stellenanzeigen als Instrument des Employer Branding in …
,
(pp. 81-103)
.
2017
Persistent link: https://www.econbiz.de/10011613775
Saved in:
5
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
6
Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Kissel, Patrick
;
Büttner, Marion
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 755-777
Persistent link: https://www.econbiz.de/10011438530
Saved in:
7
Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
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8
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth
;
Kulik, Carol T.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
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9
Bringing the corporate brand to life : the brand manager as practical author
Golant, Benjamin D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10009688904
Saved in:
10
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
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11
Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594
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