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Search: subject_exact:"Dienstleistungsmarketing"
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Dienstleistungsmarketing
12
Services marketing
12
Beziehungsmarketing
5
Customer integration
5
Kundenintegration
5
Relationship marketing
5
Betriebliche Wertschöpfung
4
Dienstleistungsqualität
4
Service quality
4
Value creation
4
Consumer behaviour
3
Konsumentenverhalten
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Co-creation
2
Customer satisfaction
2
Customer value
2
Dienstleistung
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Dienstleistungsmanagement
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Dienstleistungssektor
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Innovation
2
Kundenwert
2
Kundenzufriedenheit
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Lieferantenmanagement
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Marketing theory
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Marketingtheorie
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Resource-based view
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Ressourcenorientierter Ansatz
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Service industry
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Service innovation
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Service management
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Service marketing
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Service-Dominant Logic
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Service-dominant logic
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Services
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Supplier relationship management
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Anleihe
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Arbeitszufriedenheit
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Biggemann, Sergio
1
Ceric, Arnela
1
D'Alessandro, Steven
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Dean, Alison
1
Gong, Taeshik
1
Gustafsson, Anders
1
Hoelzl, Erik
1
Holmlund, Maria
1
Hsieh, Jung-Kuei
1
Hsieh, Yi-Ching
1
Huang, Minxue
1
Johnson, Lester W.
1
Kamleitner, Bernadette
1
Kokkoris, Michail D.
1
Kowalkowski, Christian
1
Lee, Na Young
1
Lusch, Robert F.
1
Milne, George R.
1
Nataraajan, Rajan
1
Noble, Stephanie M.
1
Pires, Guilherme D.
1
Rehman, Muqqadas
1
Soutar, Geoffrey N.
1
Swani, Kunal
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Tsang, Alex S. L.
1
Vargo, Stephen L.
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1
Yi, Youjae
1
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1
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Journal of business research : JBR
The journal of services marketing
50
SpringerLink / Bücher
40
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of retailing and consumer services
14
Gabler Edition Wissenschaft
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
International journal of contemporary hospitality management
10
The service industries journal
10
Marketing theory
9
Health marketing quarterly
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Services marketing cases in emerging markets : an asian perspective
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
International journal of quality and service sciences
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality marketing & management
7
Journal of travel and tourism marketing
7
Kundenbeziehungen im Dienstleistungsbereich
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
Springer eBook Collection
7
Advances in services marketing
6
Dienstleistungsmarketing, Kommunikationspolitik und Tourismus
6
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ECONIS (ZBW)
12
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1
So distant, yet useful : the impact of distal stories on customers' service expectations
Lee, Na Young
;
Noble, Stephanie M.
;
Zablah, Alex R.
- In:
Journal of business research : JBR
113
(
2020
),
pp. 230-242
Persistent link: https://www.econbiz.de/10012230473
Saved in:
2
Self-found, spellbound : the sense of own discovery shapes customer bonds with service venues
Kokkoris, Michail D.
;
Hoelzl, Erik
;
Kamleitner, Bernadette
- In:
Journal of business research : JBR
113
(
2020
),
pp. 303-316
Persistent link: https://www.econbiz.de/10012230490
Saved in:
3
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
4
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
5
Fostering a trans-disciplinary perspectives of service ecosystems
Lusch, Robert F.
;
Vargo, Stephen L.
;
Gustafsson, Anders
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2957-2963
Persistent link: https://www.econbiz.de/10011507855
Saved in:
6
Using blueprinting and benchmarking to identify marketing resources that help co-create customer value
Ceric, Arnela
;
D'Alessandro, Steven
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5653-5661
Persistent link: https://www.econbiz.de/10011597433
Saved in:
7
Using service logic to redefine exchange in terms of customer and supplier participation
Pires, Guilherme D.
;
Dean, Alison
;
Rehman, Muqqadas
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 952-932
Persistent link: https://www.econbiz.de/10010516678
Saved in:
8
Dialogic co-creation and service innovation performance in high-tech companies
Hsieh, Jung-Kuei
;
Hsieh, Yi-Ching
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2266-2271
Persistent link: https://www.econbiz.de/10011389327
Saved in:
9
Does delaying service-failure resolution ever make sense?
Zhou, Yuanyuan
;
Tsang, Alex S. L.
;
Huang, Minxue
;
Zhou, Nan
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 159-166
Persistent link: https://www.econbiz.de/10010238358
Saved in:
10
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Yi, Youjae
;
Nataraajan, Rajan
;
Gong, Taeshik
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 88-96
Persistent link: https://www.econbiz.de/10008806328
Saved in:
11
Toward the measurement of the marketing culture of a service firm
Webster, Cynthia
- In:
Journal of business research : JBR
21
(
1990
)
4
,
pp. 345-362
Persistent link: https://www.econbiz.de/10001098794
Saved in:
12
Services marketing : special issue
In:
Journal of business research : JBR
20
(
1990
)
1
Persistent link: https://www.econbiz.de/10001079102
Saved in:
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