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~subject:"Dienstleistungsqualität"
~type_genre:"Fallstudie"
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Search: subject_exact:"Dienstleistungsmarketing"
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Dienstleistungsqualität
Dienstleistungsmarketing
66
Services marketing
66
Deutschland
17
Germany
17
Marketing
17
Dienstleistung
15
Beziehungsmarketing
11
Marketingmanagement
11
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11
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10
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10
Service quality
8
Dienstleistungssektor
7
Strategisches Management
7
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Kundenintegration
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Leistungsbündel
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Fallstudie
Article in journal
178
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178
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28
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28
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17
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15
Collection of articles of several authors
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1
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7
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1
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Adapa, Sujana
1
Ahlert, Martin
1
Baron, Steve
1
Bremecker, Michael
1
Bruhn, Manfred
1
Crisafulli, Benedetta
1
Grönroos, Christian
1
Gummerus, Johanna
1
Harris, Kim
1
Hilton, Toni
1
Iacobucci, Dawn
1
Kauppinen-Räisänen, Hannele
1
Meffert, Heribert
1
Pekkarinen, Saara
1
Rahikka, Emmi
1
Roy, Sanjit
1
Singh, Jaywant
1
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Ulkuniemi, Pauliina
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Services marketing cases in emerging markets : an asian perspective
2
International journal of services and operations management
1
Marketing through minefields
1
Meddelanden från Svenska Handelshögskolan
1
Meffert Marketing Edition
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
8
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1
Managing customer complaints : the case of Imperial Orchid Hotels in Thailand
Singh, Jaywant
;
Crisafulli, Benedetta
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 35-43)
.
2017
Persistent link: https://www.econbiz.de/10011537859
Saved in:
2
Malaysian Airlines versus AirAsia : customer satisfaction, service quality and service branding
Adapa, Sujana
;
Roy, Sanjit
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 67-75)
.
2017
Persistent link: https://www.econbiz.de/10011537865
Saved in:
3
Developing the value perception of the business customer through service modularity
Rahikka, Emmi
;
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
Saved in:
4
The strategic concerns of quality assurance : case study of large reputable firms in the service sector
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10008798971
Saved in:
5
Services marketing : text and cases
Baron, Steve
;
Harris, Kim
;
Hilton, Toni
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003754631
Saved in:
6
The quality improvement customers didn't want
Iacobucci, Dawn
- In:
Marketing through minefields
,
(pp. 121-160)
.
2008
Persistent link: https://www.econbiz.de/10003813888
Saved in:
7
Interpretation of services marketing concepts
Kauppinen-Räisänen, Hannele
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003538913
Saved in:
8
Exzellenz im Dienstleistungsmarketing : Fallstudien zur Kundenorientierung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
ed.
); …
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012698
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