The strategic concerns of quality assurance : case study of large reputable firms in the service sector
Year of publication: |
2010
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Authors: | Smith, Alan D. |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 7.2010, 3, p. 275-299
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Subject: | Beziehungsmarketing | Relationship marketing | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Dienstleistungsmarketing | Services marketing | Dienstleistungssektor | Service industry | Ressourcenorientierter Ansatz | Resource-based view |
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