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subject:"Marktforschung"
~type_genre:"Graue Literatur"
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Marktforschung
Direct marketing
153
Direktmarketing
153
Deutschland
56
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Theorie
30
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30
Consumer behaviour
21
Konsumentenverhalten
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Musiol, Gerald
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Dogan, Kutsal
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Durvasula, Srinivas
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
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Direct mail panels in der Anwendung : wissenschaftliche Basis und praktische Umsetzung
Dahlhoff, Hans-Dieter
-
2009
Persistent link: https://www.econbiz.de/10003904681
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2
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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3
Modeling the impact of internet technology on marketing
Dogan, Kutsal
-
2002
Persistent link: https://www.econbiz.de/10002183893
Saved in:
4
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
Saved in:
5
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
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6
A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas
;
Akhter, Syed H.
;
Bamossy, Gary J.
-
1996
Persistent link: https://www.econbiz.de/10000930027
Saved in:
7
Kundenstrukturanalyse als Instrument zur Informationsgewinnung für Managemententscheidungen im Bereich des Direktmarketing
Franzen, Ottmar
-
1990
Persistent link: https://www.econbiz.de/10000817033
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