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subject:"Marktforschung"
~type_genre:"Working Paper"
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Marktforschung
Direct marketing
85
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Musiol, Gerald
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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Working paper / Dialog Marketing Competence Center
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ECONIS (ZBW)
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1
Direct mail panels in der Anwendung : wissenschaftliche Basis und praktische Umsetzung
Dahlhoff, Hans-Dieter
-
2009
Persistent link: https://www.econbiz.de/10003904681
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2
Impact of direct marketing acticvities on company reputation transfer success : empirical evidence from five different cultures
Wagner, Ralf
;
Falkenreck, Christine
-
2009
Persistent link: https://www.econbiz.de/10003911239
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3
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
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4
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
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5
A cross-national comparison of consumers' attitudes toward direct marketing and purchase intention
Durvasula, Srinivas
;
Akhter, Syed H.
;
Bamossy, Gary J.
-
1996
Persistent link: https://www.econbiz.de/10000930027
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