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~isPartOf:"Health marketing quarterly"
~isPartOf:"Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts"
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Health marketing quarterly
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
SpringerLink / Bücher
43
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Marketing Science
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
ERIM Report Series Research in Management
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
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ECONIS (ZBW)
54
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1
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
2
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
Saved in:
3
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
4
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
5
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
6
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
7
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
8
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
Saved in:
9
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
10
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
11
Effects of risk disclosure prominence in direct-to-consumer advertising (DTCA) of prescription drugs : an integrative cognitive process model
Ju, Ilwoo
;
Park, Jin Seong
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10011865627
Saved in:
12
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
13
Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine
Park, Jin Seong
;
Ahn, Ho-Young Anthony
;
Haley, Eric John
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10011706876
Saved in:
14
Effects of image congruency on persuasiveness and recall in direct-to-consumer prescription drug advertising
Kiernicki, Kristen
;
Helme, Donald W.
- In:
Health marketing quarterly
34
(
2017
)
4
,
pp. 284-301
Persistent link: https://www.econbiz.de/10011791304
Saved in:
15
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
16
The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma
McRoy, Luceta
;
Weech-Maldonado, Robert
;
Bradford, W. David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10011584742
Saved in:
17
Selling health to the distracted : consumer responses to source credibility and ad appeal type in a direct-to-consumer advertisement
Lemanski, Jennifer L.
;
Villegas, Jorge
- In:
Health marketing quarterly
32
(
2015
)
3
,
pp. 217-233
Persistent link: https://www.econbiz.de/10011383933
Saved in:
18
Do perceptions of direct-to-consumer pharmaceutical advertising vary based on urban versus rural living?
Spake, Deborah F.
;
Joseph, Mathew
;
Megehee, Carol M.
- In:
Health marketing quarterly
31
(
2014
)
1
,
pp. 31-45
Persistent link: https://www.econbiz.de/10010362780
Saved in:
19
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
20
Literally experts : expertise and the processing of analogical metaphors in pharmaceutical advertising
Delbaere, Marjorie
;
Smith, Malcolm C.
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010398957
Saved in:
21
Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
Saved in:
22
Attitudes and beliefs regarding direct-to-consumer advertising of pharmaceutical drugs : an exploratory comparison of physicians and pharmaceutical sales representatives
Schulz, Steven A.
;
Broekemier, Gregory M.
;
Burkink, Tim J.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10010489669
Saved in:
23
Direct-to-consumer advertising of predictive genetic tests : a health belief model based examination of consumer response
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10010489673
Saved in:
24
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
Saved in:
25
Dialogmarketing : Qua vadis?
Mann, Andreas
;
Peters, Kay
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 345-360)
.
2013
Persistent link: https://www.econbiz.de/10010416522
Saved in:
26
Fallstudien zur Implementierung : OBI und Uponor
Möllendorf, Jan
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 335-342)
.
2013
Persistent link: https://www.econbiz.de/10010416523
Saved in:
27
Mitarbeiterkompetenzen im Dialogmarketing : Erfolgswirkungen und Anforderungen
Mann, Andreas
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 313-333)
.
2013
Persistent link: https://www.econbiz.de/10010416524
Saved in:
28
Vom Wilden Westen in wilde Zeiten : die Rolle der Agenturen im Dialogmarketing
Jahns, Rudolf
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 301-312)
.
2013
Persistent link: https://www.econbiz.de/10010416525
Saved in:
29
Wertschöpfungstiefe : externe oder interne Leistungserstellung
Wilsberg, Klaus
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 291-300)
.
2013
Persistent link: https://www.econbiz.de/10010416526
Saved in:
30
ROI-optimale Allokation dreier Mailingtypen in der Bestandskommunikation einer Spendenorganisation
Lorscheid, Peter
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 275-288)
.
2013
Persistent link: https://www.econbiz.de/10010416527
Saved in:
31
Neuere Entwicklungen im Dialogmarketing-Controlling
Link, Jörg
;
Grandjot, Thorsten
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 249-274)
.
2013
Persistent link: https://www.econbiz.de/10010416528
Saved in:
32
Eye-Tracking im Werbemittel-Consulting
Holst, Christian
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 223-237)
.
2013
Persistent link: https://www.econbiz.de/10010416530
Saved in:
33
Die Bedeutung des Werbebriefs in Zeiten der Digitalisierung
Burow, Detlef
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 211-220)
.
2013
Persistent link: https://www.econbiz.de/10010416531
Saved in:
34
Gestalten des Erstdialogs nach der Dialogmethode
Bidmon, Robert K.
;
Fischer, Peter
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 199-210)
.
2013
Persistent link: https://www.econbiz.de/10010416532
Saved in:
35
Mediale Umsetzung des Dialogmarketings : Auswahl und Integration
Dahlhoff, Hans-Dieter
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 163-177)
.
2013
Persistent link: https://www.econbiz.de/10010416534
Saved in:
36
Nielsen-Studie : Kia mit EM-Kampagne "Unser Dream-Team" on air
Wibbelt, Ludger
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 155-160)
.
2013
Persistent link: https://www.econbiz.de/10010416535
Saved in:
37
Innovationen im Dialogmarketing
Clement, Michel
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 143-154)
.
2013
Persistent link: https://www.econbiz.de/10010416536
Saved in:
38
Verkauf
Neu, Matthias
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 109-124)
.
2013
Persistent link: https://www.econbiz.de/10010416538
Saved in:
39
Fallstudie zum initiierten Dialog : der ültje-Tauschrausch
Eicher, David
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 99-106)
.
2013
Persistent link: https://www.econbiz.de/10010416539
Saved in:
40
Unternehmen als Initiatoren eines erweiterten Dialogs
Schwarz, Torsten
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 73-98)
.
2013
Persistent link: https://www.econbiz.de/10010416540
Saved in:
41
Unternehmen als Akteure und Objekte des Dialogs
Wagner, Ralf
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 59-72)
.
2013
Persistent link: https://www.econbiz.de/10010416541
Saved in:
42
Aktuelle und zukünftige Herausforderungen im Dialogmarketing
Schneider, Helmut
;
Hesse, Jürgen
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 43-56)
.
2013
Persistent link: https://www.econbiz.de/10010416542
Saved in:
43
Direct Marketing im Wandel : vom Letter über den Screen zum Smartphone
Meffert, Heribert
;
Rauch, Christian
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 18-41)
.
2013
Persistent link: https://www.econbiz.de/10010416543
Saved in:
44
Vom Vertreterbesuch zum schriftlichen Verkaufsgespräch : Entwicklungslinien der Dialogmethode
Vögele, Siegfried
;
Versen, Bettina von
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 7-18)
.
2013
Persistent link: https://www.econbiz.de/10010416544
Saved in:
45
Direct-to-consumer (DTC) antidepressant advertising and consumer misperceptions about the chemical imbalance theory of depression : the moderating role of skepticism
Park, Jin Seong
;
Ahn, Ho-young
- In:
Health marketing quarterly
30
(
2013
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10010244729
Saved in:
46
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
47
Special issue: Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
2009
Persistent link: https://www.econbiz.de/10003965539
Saved in:
48
Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research
Silver, Lawrence S.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 251-258
Persistent link: https://www.econbiz.de/10003933189
Saved in:
49
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
Saved in:
50
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
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