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subject:"Markenführung"
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Markenführung
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104
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Balmer, John M. T.
5
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Urde, Mats
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Otnes, Cele
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The journal of brand management : an international journal
2
Working paper series / Bradford University School of Management
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The Routledge companion to consumer behavior
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ECONIS (ZBW)
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1
The case for exploring cultural rituals as consumption contexts
Otnes, Cele
- In:
The Routledge companion to consumer behavior
,
(pp. 489-506)
.
2020
Persistent link: https://www.econbiz.de/10012316209
Saved in:
2
The British monarchy as a corporate brand : heresy or necessity?
Balmer, John M. T.
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10002589391
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3
Monarchies as corporate brands
Balmer, John M. T.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002590050
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4
Corporate heritage brands and the precepts of corporate heritage brand management : insights from the British Monarchy on the eve of the royal wedding of Prince William (April 2011...
Balmer, John M. T.
- In:
The journal of brand management : an international journal
18
(
2010/11
)
8
,
pp. 517-544
Persistent link: https://www.econbiz.de/10009233014
Saved in:
5
The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
Saved in:
6
Monarchies as corporate brands
Balmer, John M. T.
;
Greyser, Stephen A.
;
Urde, Mats
-
2006
Persistent link: https://www.econbiz.de/10003374067
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