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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Social web"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Social web
E-commerce
41
Electronic Commerce
41
Consumer behaviour
27
Konsumentenverhalten
27
Online retailing
18
Online-Handel
18
Internet marketing
14
Online-Marketing
14
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9
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Vertriebsweg
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Marketingmanagement
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Aufsatz in Zeitschrift
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7
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7
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Bruggen, Gerrit H. van
1
Ding, Zhihua
1
Esche, Jonas vor dem
1
Felten, Claudio
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hoffman, Donna L.
1
Jeon, Seongmin
1
Labrecque, Lauren I.
1
Mathwick, Charla
1
Moch, Nicole
1
Novak, Thomas P.
1
Park, Eunho
1
Petit, Olivia
1
Rangaswamy, Arvind
1
Shmargad, Yotam
1
Song, Minjae
1
Spann, Martin
1
Spence, Charles
1
Valck, Kristine de
1
Velasco, Carlos
1
Wang, Dianwen
1
Watts, Jameson K. M.
1
Wieringa, Jaap E.
1
Wirtz, Jochen
1
Yadav, Manjit S.
1
Yang, Zhilin
1
Yoo, Byungjoon
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
27
Journal of management information systems : JMIS
26
Journal of retailing and consumer services
25
Electronic commerce research
24
Technological forecasting & social change : an international journal
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
18
International journal of business information systems : IJBIS
18
International journal of electronic marketing and retailing : IJEMR
17
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of internet commerce
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of electronic commerce research : JECR
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic commerce : IJEC
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of open innovation : technology, market, and complexity
11
International journal of electronic business
10
International journal of hospitality management
10
Internet policy review : journal on internet regulation
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Electronic commerce research and applications
9
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
9
International journal of internet marketing and advertising : IJIMA
9
Journal of travel and tourism marketing
8
Management information systems : mis quarterly
8
Administrative Sciences : open access journal
7
Business horizons
7
Electronic markets : the international journal on networked business
7
International journal of contemporary hospitality management
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of networking and virtual organisations : IJNVO
7
Telecommunications policy : the international journal of digital economy, data sciences and new media
7
International journal of production economics
6
Journal of fashion marketing and management
6
Journal of marketing
6
Journal of marketing management : MM
6
Marketing intelligence & planning
6
Asia Pacific journal of marketing and logistics
5
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ECONIS (ZBW)
7
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Date (oldest first)
1
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
2
Digital sensory marketing : integrating new technologies into multisensory online experience
Petit, Olivia
;
Velasco, Carlos
;
Spence, Charles
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 42-61
Persistent link: https://www.econbiz.de/10011998010
Saved in:
3
Is sociability or interactivity more effective for enhancing performance? : findings from a massively multiplayer online role-playing game
Wang, Dianwen
;
Yang, Zhilin
;
Ding, Zhihua
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 106-119
Persistent link: https://www.econbiz.de/10012129487
Saved in:
4
Is the daily deal social shopping? : an empirical analysis of customer panel data
Song, Minjae
;
Park, Eunho
;
Yoo, Byungjoon
;
Jeon, Seongmin
- In:
Journal of interactive marketing : a quarterly …
33
(
2016
),
pp. 57-76
Persistent link: https://www.econbiz.de/10011482832
Saved in:
5
When online visibility deters social interaction : the case of digital gifts
Shmargad, Yotam
;
Watts, Jameson K. M.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 1-14
Persistent link: https://www.econbiz.de/10011615750
Saved in:
6
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
7
Consumer power : evolution in the digital age
Labrecque, Lauren I.
;
Esche, Jonas vor dem
;
Mathwick, Charla
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 257-269
Persistent link: https://www.econbiz.de/10010242284
Saved in:
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