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~person:"Bigné Alcañiz, J. Enrique"
~person:"Ilicic, Jasmina"
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Emotional branding
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Bigné Alcañiz, J. Enrique
Ilicic, Jasmina
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Challenges in an age of dis-engagement
1
Making a difference through marketing : a quest for diverse perspectives
1
Psychology & marketing
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Facial expressions to evaluate advertising : a laboratory versus living room study
Ausin-Azofra, Jose Manuel
;
Guixeres, Jaime
;
Bigné …
- In:
Challenges in an age of dis-engagement
,
(pp. 109-122)
.
2017
Persistent link: https://www.econbiz.de/10011688964
Saved in:
2
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
3
Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
De Vos, Svetlana
;
Crouch, Roberta
;
Ilicic, Jasmina
- In:
Making a difference through marketing : a quest for …
,
(pp. 99-115)
.
2016
Persistent link: https://www.econbiz.de/10011531372
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