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Search: subject_exact:"Emotional marketing"
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Emotional branding
13
Emotionale Werbung
13
Advertising effects
3
Consumer behaviour
3
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3
Werbewirkung
3
B-to-B-Marketing
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Club Méditerranée <Paris>
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Cultural sociology
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Event-Marketing
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Facial expression
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Musik
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Psychology of advertising
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Alcañiz, Mariano
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Bruns, Daniel
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Christ, Malte
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Crouch, Roberta
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Schulz, Jürgen
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Schwarz, Ori
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Shurtliff, Austin
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Brand the Future : systematische Markenentwicklung im B2B
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Designing and communicating experience
2
Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
2
Advertising theory
1
Challenges in an age of dis-engagement
1
Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Innovation in advertising and branding communication
1
Making a difference through marketing : a quest for diverse perspectives
1
Marke neu denken : Paradigmenwechsel in der Markenführung
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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ECONIS (ZBW)
13
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1
A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
;
Vyncke, Patrick
- In:
Designing and communicating experience
,
(pp. 119-135)
.
2021
Persistent link: https://www.econbiz.de/10012648278
Saved in:
2
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
Saved in:
3
Effectiveness of sexual appeals in print advertisements : a dynamic human-centric perspective
Gong, Zijian
;
Shurtliff, Austin
- In:
Innovation in advertising and branding communication
,
(pp. 117-135)
.
2021
Persistent link: https://www.econbiz.de/10012391658
Saved in:
4
Nutzerprobleme beim E-Commerce sehen und hören : wie Kl die Analyse der User Experience unterstützt
Miclau, Christina
;
Gast, Oliver
;
Hertel, Julius
; …
- In:
Dialogmarketing Perspektiven 2019/2020 : Tagungsband …
,
(pp. 57-72)
.
2020
Persistent link: https://www.econbiz.de/10012172316
Saved in:
5
"Alles inklusive - nur kein Stress" : zur Produktion von Erholung in Club-Med-Seaside-Resorts
Benger Alaluf, Yaara
- In:
Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
,
(pp. 51-80)
.
2018
Persistent link: https://www.econbiz.de/10011787366
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6
Emotionale Ohrentropfen : die Musikindustrie und die Technologien der Gefühlssteuerung
Schwarz, Ori
- In:
Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
,
(pp. 81-111)
.
2018
Persistent link: https://www.econbiz.de/10011787367
Saved in:
7
Emotionen rechnen sich
Sachse, Jan-Christoph
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 81-95)
.
2017
Persistent link: https://www.econbiz.de/10011565731
Saved in:
8
Kunden ins rechte Licht setzen
Gartz, Sebastian
;
Schmidt-Stohn, Olaf
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 135-150)
.
2017
Persistent link: https://www.econbiz.de/10011565742
Saved in:
9
Facial expressions to evaluate advertising : a laboratory versus living room study
Ausin-Azofra, Jose Manuel
;
Guixeres, Jaime
;
Bigné …
- In:
Challenges in an age of dis-engagement
,
(pp. 109-122)
.
2017
Persistent link: https://www.econbiz.de/10011688964
Saved in:
10
Emotional advertising to attenuate compulsive consumption : qualitative insights from gamblers
De Vos, Svetlana
;
Crouch, Roberta
;
Ilicic, Jasmina
- In:
Making a difference through marketing : a quest for …
,
(pp. 99-115)
.
2016
Persistent link: https://www.econbiz.de/10011531372
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11
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
12
Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn
;
Lommelen, Tinne
;
Vanrie, Jan
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 31-49)
.
2016
Persistent link: https://www.econbiz.de/10011582581
Saved in:
13
The role of emotion in processing advertising
Percy, Larry
- In:
Advertising theory
,
(pp. 69-84)
.
2012
Persistent link: https://www.econbiz.de/10009526921
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