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subject:"Marketingtheorie"
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Marketingtheorie
Product
456
Produkt
456
Theorie
92
Theory
92
Innovation
55
USA
50
United States
50
Produktmanagement
44
Consumer behaviour
43
Konsumentenverhalten
43
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41
Deutschland
40
Dienstleistung
38
Services
38
Germany
36
Unternehmen
21
Preis
19
Price
19
Enterprise
17
Intermediate goods
16
Vorleistungen
16
Bewertung
15
Evaluation
15
Export
15
Estimation
14
Import
14
Produktentwicklung
14
Schätzung
14
Welt
13
World
13
International economic relations
12
Internationale Wirtschaftsbeziehungen
12
Market structure
12
Marktstruktur
12
Product quality
12
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11
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11
Marketing theory
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Vargo, Stephen L.
5
Lusch, Robert F.
3
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Bendixen, Peter
1
Brodie, Roderick J.
1
Chandler, Jennifer D.
1
Grönroos, Christian
1
Löbler, Helge
1
Mish, Jenny
1
Pels, Jaqueline
1
Peñaloza, Lisa
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Saren, Michael
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Sojkin, Bogdan
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Marketing theory
6
European journal of marketing : EJM
3
Zeszyty naukowe / Akademia Ekonomiczna w Poznaniu
1
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ECONIS (ZBW)
11
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1
Die mediale Natur der Produkte
Bendixen, Peter
-
2014
Persistent link: https://www.econbiz.de/10010384403
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2
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
3
Position and potential of service-dominant logic : evaluated in an "ism" frame for further development
Löbler, Helge
- In:
Marketing theory
11
(
2011
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10008988878
Saved in:
4
Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
Saved in:
5
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
6
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
Saved in:
7
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
8
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
9
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
10
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
11
Produkt w fazie wzrostu i dojrzałości
Sojkin, Bogdan
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003480266
Saved in:
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