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Search: subject_exact:"Energy drinks"
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African journal of business and economic research : AJBER
1
Canadian journal of agricultural economics : CJAE
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of economics & management strategy : JEMS
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
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ECONIS (ZBW)
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Perceived value, peer influence, flavour variety and brand association as antecedents of soft drinks consumption intention amongst young consumers
Ligaraba, Neo
;
Chinje-Bodiong, Nathalie B.
;
Nyagadza, …
- In:
African journal of business and economic research : AJBER
18
(
2023
)
4
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014574273
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2
The impact of brand and attention on consumers' willingness to pay : evidence from an eye tracking experiment
Lewis, Karen E.
;
Grebitus, Carola
;
Nayga, Rodolfo M.
- In:
Canadian journal of agricultural economics : CJAE
64
(
2016
)
4
,
pp. 753-777
Persistent link: https://www.econbiz.de/10011710925
Saved in:
3
Premium-Cola : mit einem neuen "Betriebssystem" zur fairen Markenführung
Lübbermann, Uwe
;
Boltz, Dirk-Mario
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 51-60)
.
2012
Persistent link: https://www.econbiz.de/10010220139
Saved in:
4
Produkt- und Markendifferenzierung als Ausdruck einer Unternehmensphilosophie
Kowalsky, Peter
;
Blum, Wolfgang
;
Weber, Torsten
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 245-258)
.
2011
Persistent link: https://www.econbiz.de/10008699582
Saved in:
5
An econometric analysis of brand-level strategic pricing between Coca-Cola Company and PepsiCo.
Dhar, Tirtha
;
Chavas, Jean-Paul
;
Cotterill, Ronald W.
; …
- In:
Journal of economics & management strategy : JEMS
14
(
2005
)
4
,
pp. 905-931
Persistent link: https://www.econbiz.de/10003272866
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