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subject:"Marketing theory"
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Search: subject_exact:"Erkenntniskritik"
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Marketing theory
Epistemology
1,062
Erkenntnistheorie
1,062
Theorie
290
Theory
289
Scientific method
162
Wissenschaftliche Methode
162
Wirtschaftstheorie
132
Erkenntniskritik
124
Economics
86
Knowledge
86
Wirtschaftswissenschaft
85
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84
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84
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83
History of economic thought
80
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80
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76
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76
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75
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75
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71
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66
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60
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60
epistemology
60
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44
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41
Ethics
39
Ethik
39
Philosophie
36
Philosophy of science
36
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36
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34
Science
34
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33
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33
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33
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31
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31
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15
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4
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Murray, Jeff B.
2
Ozanne, Julie L.
2
Alvarado Herrera, Alejandro
1
Anderson, Paul F.
1
Arndt, Johan
1
Arnould, Eric
1
Askegaard, Søren
1
Bajde, Domen
1
Bigné Alcañiz, J. Enrique
1
Cederlund, Cecilia
1
Currás Pérez, Rafael
1
Dholakia, Nikhilesh
1
Dyllick, Thomas
1
Ehret, Michael
1
Firat, A. Fuat
1
Giesler, Markus
1
Hetrick, William P.
1
Kaas, Klaus Peter
1
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1
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1
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The development of marketing theory and its philosophical underpinnings
6
Industrial marketing management : the international journal for industrial and high-tech firms
3
Marketing theory
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
Das Theorie-Praxis-Problem der Betriebswirtschaftslehre : Tagung der Kommission Wissenschaftstheorie
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
1
SAGE library in marketing
1
The development of critical perspectives in marketing
1
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ECONIS (ZBW)
19
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1
Managing meaning in complex business networks
Cederlund, Cecilia
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
Saved in:
2
Structural antecedents of institutional entrepreneurship in industrial networks : a critical realist explanation
Matthyssens, Paul
;
Vandenbempt, Koen
;
Van Bockhaven, Wouter
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10009766111
Saved in:
3
Emergence of business markets : a critical realist foundation
Ehret, Michael
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 316-323
Persistent link: https://www.econbiz.de/10009766134
Saved in:
4
Consumer culture theory (re)visits actor-network theory : flattening consumption studies
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009762717
Saved in:
5
Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.
;
Arnould, Eric
;
Giesler, Markus
- In:
Marketing theory
13
(
2013
)
2
,
pp. 149-174
Persistent link: https://www.econbiz.de/10009762733
Saved in:
6
Towards an epistemology of consumer culture theory : phenomenology and the context of context
Askegaard, Søren
;
Linnet, Jeppe Trolle
- In:
Marketing theory
11
(
2011
)
4
,
pp. 381-404
Persistent link: https://www.econbiz.de/10009419192
Saved in:
7
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
Saved in:
8
Epistemological evolution of corporate social responsibility in marketing
Bigné Alcañiz, J. Enrique
;
Alvarado Herrera, Alejandro
; …
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003861766
Saved in:
9
Erkenntnistheoretische Basis der Marketingwissenschaft
Dyllick, Thomas
;
Tomczak, Torsten
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 65-79)
.
2009
Persistent link: https://www.econbiz.de/10003825273
Saved in:
10
The development of marketing theory and its philosophical underpinnings
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605073
Saved in:
11
Remembering motivation research : toward on alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2008
Persistent link: https://www.econbiz.de/10003609456
Saved in:
12
Marketing, scientific progress and scientific method
Anderson, Paul F.
-
2008
Persistent link: https://www.econbiz.de/10003610284
Saved in:
13
The tyranny of paradigms : the case for paradigmatic pluralism in marketing
Arndt, Johan
-
2008
Persistent link: https://www.econbiz.de/10003610302
Saved in:
14
Theoretical an philosophical implications of postmodern debates : some challenges to modern marketing
Firat, A. Fuat
;
Dholakia, Nikhilesh
-
2008
Persistent link: https://www.econbiz.de/10003610414
Saved in:
15
The critical imagination : emancipatory interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2008
Persistent link: https://www.econbiz.de/10003610426
Saved in:
16
Construing the critical imagination : comments and necessary diversions
Hetrick, William P.
;
Lozada, Hector R.
-
2008
Persistent link: https://www.econbiz.de/10003610435
Saved in:
17
Alternative Konzepte der Theorieverankerung
Kaas, Klaus Peter
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 55-78)
.
2000
Persistent link: https://www.econbiz.de/10001518862
Saved in:
18
Erkenntnisgrundlagen erfolgreicher Marketingforschung - Beitrag zu einer nicht stattgefundenen Diskussion
Mühlbacher, Hans
- In:
Deutschsprachige Marketingforschung : Bestandsaufnahme …
,
(pp. 445-457)
.
2000
Persistent link: https://www.econbiz.de/10001519003
Saved in:
19
Das Konzept der Preis-Absatzfunktion nach Lakatos
Knapp, Hans G.
- In:
Das Theorie-Praxis-Problem der Betriebswirtschaftslehre …
,
(pp. 73-78)
.
1994
Persistent link: https://www.econbiz.de/10001284742
Saved in:
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