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~subject:"Event"
~subject:"Sport event"
~type_genre:"Case study"
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Social enterprise and special events : market-based approaches to mission-driven gatherings
3
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Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
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Journal of hospitality marketing & management
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Journal of sport management : the official journal of the North American Society of Sport Management
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1
Business events
Davidson, Rob
-
2019
-
Second edition
Persistent link: https://www.econbiz.de/10011953823
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2
Car tourism
Cudny, Waldemar
-
2018
Persistent link: https://www.econbiz.de/10012175672
Saved in:
3
Promoting events through cause marketing, social media, and "gamification"
Dillon, Katie
;
Olberding, Julie Cencula
- In:
Social enterprise and special events : market-based …
,
(pp. 37-51)
.
2017
Persistent link: https://www.econbiz.de/10011567657
Saved in:
4
Assessing the economic impact of a special event : a reasonable approach for developing a credible estimate
Cobb, Steven A.
;
Olberding, Douglas
- In:
Social enterprise and special events : market-based …
,
(pp. 115-128)
.
2017
Persistent link: https://www.econbiz.de/10011567697
Saved in:
5
Energizing community development through community events
Olberding, Julie Cencula
;
McIntyre Miller, Whitney
- In:
Social enterprise and special events : market-based …
,
(pp. 145-159)
.
2017
Persistent link: https://www.econbiz.de/10011567731
Saved in:
6
The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10010376041
Saved in:
7
Konzeption : das Briefing ; das Briefing im Eventmarketing ; Leitfaden und Kontrollinstrument zugleich
Untiedt, Jan
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 79-88)
.
2014
Persistent link: https://www.econbiz.de/10010469987
Saved in:
8
The business of events management
Beech, John
(
contributor
);
Kaiser, Sebastian
(
contributor
); …
-
2014
Persistent link: https://www.econbiz.de/10013538855
Saved in:
9
Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
Saved in:
10
Marketing für Mega Events
Eisermann, Uwe
;
Kickenweitz, Jörg
;
Kickenweitz, Elisabeth
- In:
Entscheidungsstrategien in der BWL : Case Studies für …
,
(pp. 273-316)
.
2011
Persistent link: https://www.econbiz.de/10009269954
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11
When fit matters : leveraging destination and event image congruence
Florek, Magdalena
;
Insch, Andrea
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 265-286
Persistent link: https://www.econbiz.de/10009130561
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