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~person:"Haws, Kelly L."
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Haws, Kelly L.
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1
Really rewarding rewards : strategic licensing in long-term healthy food consumption
Rishika, Rishika
;
Feurer, Sven
;
Haws, Kelly L.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 268-287
Persistent link: https://www.econbiz.de/10013349057
Saved in:
2
Customizing calories : how rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices
Besharat, Ali
;
Romero, Marisabel
;
Haws, Kelly L.
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 424-438
Persistent link: https://www.econbiz.de/10013256055
Saved in:
3
The primacy of "what" over "how much" : how type and quantity shape healthiness perceptions of food portions
Liu, Peggy J.
;
Haws, Kelly L.
;
Scherr, Karen
;
Redden, …
- In:
Management science : journal of the Institute for …
65
(
2019
)
7
,
pp. 3353-3381
Persistent link: https://www.econbiz.de/10012039997
Saved in:
4
That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack consumption
Tangari, Andrea Heintz
;
Bui, M̃y
;
Haws, Kelly L.
;
Liu, …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012175861
Saved in:
5
Exploring the relationship between varieties of variety and weight loss : when more variety can help people lose weight
Haws, Kelly L.
;
Liu, Peggy J.
;
Redden, Joseph P.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 619-635
Persistent link: https://www.econbiz.de/10011743736
Saved in:
6
Healthy diets make empty wallets : the healthy = expensive intuition
Haws, Kelly L.
;
Walker Reczek, Rebecca
;
Sample, Kevin L.
- In:
Journal of consumer research : JCR ; an …
43
(
2017
)
6
,
pp. 992-1007
Persistent link: https://www.econbiz.de/10011770801
Saved in:
7
Can health "halos" extend to food packaging? An investigation into food healthfulness perceptions and serving sizes on consumption decisions
Bui, M̃y
;
Tangari, Andrea Heintz
;
Haws, Kelly L.
- In:
Journal of business research : JBR
75
(
2017
),
pp. 221-228
Persistent link: https://www.econbiz.de/10011699858
Saved in:
8
Saying "no" to cake or "yes" to kale : approach and avoidance strategies in pursuit of gealth goals
David, Meredith E.
;
Haws, Kelly L.
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 588-594
Persistent link: https://www.econbiz.de/10011534711
Saved in:
9
Helpful hopefulness : the effect of future positive emotions on consumption
Winterich, Karen Page
;
Haws, Kelly L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011
)
3
,
pp. 505-524
Persistent link: https://www.econbiz.de/10009375679
Saved in:
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